Social Media Management Archives - Leadtech Consulting Pvt Ltd

How Political Social Media Campaigns Win Elections

itech — Thu, 12 Feb 2026 12:26:46 +0000

India’s 2024 Lok Sabha elections weren’t just the world’s largest democratic exercise; they were also the most expensive election ever held globally, and social media emerged as the dominant battlefield. With approximately half a billion social media users in India, political parties poured unprecedented resources into digital campaigns. The BJP emerged as the leading spender in Meta advertisements, while campaigns reached voters through Instagram Reels, YouTube videos, and personalised WhatsApp messages.

Political social media campaigns have evolved from supplementary tools to essential campaign infrastructure. At Leadtech India, we’ve witnessed this transformation firsthand, helping political leaders craft digital strategies that complement traditional ground operations while reaching millions of voters instantly. Understanding how these campaigns actually win elections has become necessary for anyone serious about electoral success in modern India.

Why Political Social Media Campaigns Have Become Game-Changers

Just a decade ago, political campaigns relied heavily on television ads, newspaper coverage, and physical rallies to reach voters. Today, a well-crafted Instagram Reel or a viral tweet can generate more engagement than a prime-time TV spot and reach voters that traditional media never could. This transformation has fundamentally changed not just how campaigns communicate, but who can compete effectively in elections.

Here’s why political social media campaigns have become essential.

Direct Access to Voters

A large percentage of Indian youth is educated and tech-savvy. As of January 2025, India has approximately 491 million social media users, accounting for 33.7% of its total population of 1.46 billion. This positions India as the second-largest social media market in the world.

In this environment, a single viral video can influence more citizens than hundreds of physical rallies, at a fraction of the cost. Social media has transformed political marketing by enabling direct, unmediated communication between candidates and voters. Unlike traditional media, these platforms allow political parties to reach millions instantly, without editorial gatekeeping, reshaping how political narratives are created, distributed, and consumed.

Targeted Messaging Capabilities

Modern political digital marketing strategy relies on data analytics and algorithmic targeting. Campaigns send different messages to different voter segments based on demographics, interests, and online behaviour. Young voters on Instagram see content about employment opportunities, while older voters on Facebook receive messages about healthcare. According to YouGov Surveys, 76% of urban Indians reported exposure to political advertisements during the 2024 general election, largely through targeted social media campaigns.

Real-Time Engagement

Social media enables instant two-way communication. Candidates can respond to voter concerns within minutes, address controversies immediately, and capitalise on trending topics. The BJP’s #ViksitBharat campaign achieved millions of interactions through strategic use of Facebook, Instagram, and X, achieving high engagement rates, especially among younger voters without astronomical television advertising costs.

Influencer Amplification

The rise of 2.5 to 3 million content creators in India has created a new campaign ecosystem. Campaign firms reportedly offered between Rs 100,000 and Rs 500,000 for single campaigns, recognising that influencers make political content relatable and engaging for audiences who might ignore traditional political communication.

Top Challenges Political Social Media Campaigns Face

Misinformation and Content Regulation

The spread of misinformation remains the biggest challenge facing digital political campaigns. False information circulated on WhatsApp and social media can distort public opinion. While major social media companies agreed to a “voluntary code of ethics” with the Election Commission, enforcement remains challenging given the scale and speed of social media communication.

Platform Algorithm Changes

Social media political marketing strategies must constantly adapt to algorithm changes on Facebook, Instagram, X, and YouTube. What works today might not work tomorrow if platforms change how they prioritise content. Campaigns need flexibility and expertise to navigate these shifting digital landscapes effectively.

Resource and Technical Expertise Requirements

Running effective political social media campaigns requires specialised skills like content creation, data analytics, community management, paid advertising optimisation, and real-time monitoring. Smaller parties and candidates often struggle to assemble teams with these capabilities.

Why Choose Leadtech India for Political Social Media Campaigns?

Founded in 2008 by Mr. Vivek Singh Bagri (a leading political strategist), Leadtech India has been at the forefront of political campaign innovation for over 16 years. What started as a research and analytics firm has evolved into a comprehensive election management partner, helping political leaders across India navigate the complexities of modern campaigning. With successful campaigns managed across 25+ states and over 200 large-scale projects completed and 1500+ clients served, Leadtech understands that winning elections today requires seamlessly blending traditional grassroots mobilisation with cutting-edge digital strategies.

Best Social Media Political Marketing Solutions

Leadtech India offers comprehensive political digital marketing strategy services covering every aspect of social media campaigns. The team manages content creation across all major platforms, like Facebook, Instagram, X, WhatsApp, and YouTube. We design campaigns that integrate with your overall election strategy, ensuring political social media campaigns amplify ground operations.

The customisable packages accommodate different campaign scales and budgets. Whether you’re a local body candidate or managing state-level campaigns, Leadtech tailors strategies to your specific needs with dedicated account managers coordinating all digital activities.

Proven Track Record of Success

Since 2008, Leadtech has managed election campaigns across India. Our data-driven approach ensures measurable outcomes, tracking key performance indicators like voter outreach numbers, social media engagement rates, and sentiment shifts. This accountability means clients always know exactly how their campaign resources are used and what results they generate.

Advanced Technology & Analytics

Leadtech employs sophisticated social media analytics tools that track campaign performance in real-time. Our dashboards show engagement metrics, sentiment analysis, reach statistics, and demographic breakdowns, all updated continuously. We use secure systems with encryption and strict confidentiality protocols, ensuring your campaign data and strategies remain protected.

Real-Time Customer Support

Each client works with a dedicated account manager who serves as the single point of contact for all campaign-related matters, ensuring clear communication and quick problem resolution. Clients consistently praise this personalised approach. As one Municipal Corporation candidate noted,

“The real-time dashboards gave us unprecedented visibility into our campaign. We could make decisions based on actual data rather than guesswork.”

Conclusion

Political social media campaigns have fundamentally transformed how elections are contested in India. With over half a billion Indians active on social platforms, digital campaigning is essential. From the BJP’s dominant Meta advertising to Congress’s WhatsApp mobilisation, every major party recognises that elections are won partly through strategic social media engagement.

However, effective social media political marketing requires more than just posting content. It demands a sophisticated political digital marketing strategy combining data analytics, creative content, platform expertise, and integration with traditional methods. Leadtech India brings 16+ years of election management experience to social media campaigning, combining technological sophistication with political understanding.

Contact Leadtech India today to develop a winning political social media campaign that transforms your digital presence into an electoral victory. In modern Indian politics, your social media strategy often determines whether you’re leading the conversation or simply responding to it.

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Go Viral, Go Victorious: Master Social Media Management for Lok Sabha Elections

itech — Wed, 24 Jan 2024 12:26:40 +0000

Party IT cell workers are discreetly sitting in war rooms, reaching out to millions through social media. At the same time, political leaders vie to mobilize the electorate through on-the-ground campaign activities, including massive rallies, party booths on the streets, and door-to-door canvassing.

During the 2019 Lok Sabha election, India, the world’s largest democracy, saw intense social media campaigning. Political parties in the US, UK, and Europe have taken advantage of every opportunity of the fast-paced growth of Internet Communication Technologies (ICTs) and social media in the present ‘fourth era of political communication’. Political parties in India began using social media management for Lok Sabha elections to connect with voters during the 2004 election. Still, with increased accessibility following the 2014 national election, they were able to do so more successfully.

Making The Best Of Social Media Management For Lok Sabha Elections

It is believed that the Bharatiya Janata Party (BJP) is a leader in strategically using social media and television for political communication. For example, when televisions became commonplace household goods, the BJP party allegedly used entertainment programs to mobilize the electorate through television culturally. Even though ICTs were labelled as elite and urban, the BJP was the first in India to use the Internet and social media during the 2014 national election.

However, research suggested that some of the BJP’s success—which included an absolute majority- was partly attributable to its more elite and urbanized internet marketing during the 2024 Lok Sabha election preparation, which will take place twenty years later. 2014 was an important year when social media management for the Lok Sabha Elections came in handy.

When combined with messaging apps like WhatsApp and social networking sites like Facebook, Instagram, Threads, and X, digital campaigning has shown to be a successful strategy for electorate mobilization and election victory. For example, the BJP declared in the lead-up to the 2014 election that roughly 160 of the 543 constituencies were appropriate for using a digital campaign strategy, and the BJP won these digital constituencies.

Thus, it was inevitable that other political parties would jump on the bandwagon and develop social media management for Lok Sabha elections and upcoming state elections.

Rise During the Pandemic

Social media also played a crucial role during the pandemic. Politicians relied heavily on social media platforms to communicate with their constituents and the general public. Even, the elections in several Indian States during 2021 and 2022 were held digitally.

Additionally, since the Indian Election Commission limited physical rallies, political parties were held back and resorted to social media for promotions. BJP, the ruling party had turned to digital media during the Uttar Pradesh, Uttrakhand, Himachal Pradesh and Gujarat Assembly elections. As per Amit Malaviya(BJP’s IT Cell Head), the Prime Minister addressed several virtual rallies that saw huge participation as well. These virtual rallies were also conducted during the assembly elections in Bihar and West Bengal. The social media team had reached out to the people through songs, slogans, cartoon videos and pictures on social media.

Speaking of the opposition parties, the INC, the Samajwadi Party, the BSP, and AAP, several virtual rallies were organized in UP during the assembly elections. All of these parties having recognized the importance of social media, ran multiple campaigns to woo voters.

Media and Political Campaigns

In India, campaign communication—the process by which political parties interact with the public during an election—is at the heart of political communication study. Research on Indian elections covers overall vote share, voter turnout, policy implications, demographics, economics, health, corruption, particular elections, campaign tactics, media coverage, and more. Research on political campaigns indicates that after the 2014 election, social media became a major focus of campaign tactics.

Traditionally, formal party activities such as rallies, speeches, policies, manifestos, door-to-door canvassing, party booths, posters, and billboards on the streets have all been a component of campaign communication. But these days, a leader or a party’s message on Facebook or Twitter also counts as formal political communication.

Political parties and leaders in India now have a much stronger online presence because of this shift; for instance, just before the house was dissolved, over 70% of MPs in the 16th Lok Sabha had a Twitter account. Research on political communication and technology advancements repeatedly demonstrates that political parties adjust to change.

Though they are created through a dynamic process, campaign plans may seem arbitrary because of political changes and things that happen in the lead-up to the election. Rather than a unified, nationwide policy, each party implements a customized, multi-level approach that considers local circumstances. When it comes to using technology for electoral campaigning, the BJP is the early adopter.

Consequently, due to Lok sabha election preparation, numerous political parties searched for campaign strategists and established their social media divisions. According to a BJP response, the JDS and INC hired a lot of social media strategists and campaigners who had previously worked for the BJP in the 2014 election.

Conclusion

The internet and social media can have a coupling effect, enhancing the current campaigning system and increasing the campaign message’s reachability among voters. But it is exceedingly implausible to argue that social media alone, as an autonomous system, can win elections in India. Year after year, growth in internet usage points to more social media management for Lok Sabha elections. Everybody consumes the information, but few genuinely challenge it. It is imperative to foster critical thinking skills and an attitude of inquiry, given the likelihood of increased efforts in the future to translate local to national campaign narratives.

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Take Control of the Lok Sabha Elections with Effective Social Media Management

itech — Mon, 22 Jan 2024 12:42:53 +0000

In today’s digital age, political parties rely heavily on social media to reach out to potential voters and gain an advantage over their opponents in the Lok Sabha elections. With the power of social media, parties can efficiently mobilize a vast electorate, both online and in person, to ensure victory. This was demonstrated during India’s 2019 Lok Sabha elections, as social media had a substantial impact on the outcome.

Leveraging the Power of Social Media for Lok Sabha Elections

The Bharatiya Janata Party (BJP) is a pioneer in the strategic use of social media and television for political communication. As early as 2004, the party recognized social media’s potential and began using it to engage with people. However, it wasn’t until the 2014 national elections that the BJP finally perfected the technique of social media management, leveraging it to their advantage and securing an overwhelming majority.

The BJP’s social media campaign was successful due to its early adoption of internet communication technologies (ICTs) and ability to effectively use messaging apps like WhatsApp and social networking sites like Facebook. The party identified roughly 160 constituencies that were ideal for digital campaigning, which contributed significantly to their success in these areas.

Following the BJP’s success, other political parties have jumped on the digital bandwagon and devised social media management strategies for the next Lok Sabha and state elections.

The Shift in Political Campaigning and Media Coverage

Political campaign communication is an important element of political communication research in India, with issues ranging from vote share to voter turnout, demography, economy, health, corruption, and more. However, with the 2014 elections, the emphasis switched to social media as an important campaign strategy.

Traditionally, official party events such as rallies, speeches, and canvassing have been central to campaign communication. Still, in recent years, a leader’s statement on social media has been regarded a formal form of communication.

The Changing Dynamics of Campaign Planning

Campaign plans are not etched in stone and are constantly updated to reflect political shifts and current circumstances. With the BJP setting the standard for using technology in electoral campaigns, other parties have begun to invest in specialized social media divisions and engage skilled social media strategists to improve their prospects of success.

However, it is important to emphasize that social media alone cannot win elections in India. It must be combined with a comprehensive campaign strategy that considers local characteristics as well as each constituency’s specific demands. The increase in internet usage suggests that social media management will remain an important feature of Lok Sabha elections, making it critical for parties to adapt and use these platforms efficiently.

Looking Ahead

With the increased use of social media in political campaigns, it is crucial to cultivate critical thinking skills and an inquiry mindset among citizens. This will allow voters to question and examine the information supplied to them, allowing them to make more educated judgments during the election.

In conclusion, social media has become an essential component of Lok Sabha election preparation, and it is up to political parties to successfully use this potent medium to reach the population and ensure victory in the upcoming elections.

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Digital Media Strategies in Political Campaign

itech — Fri, 22 Jan 2021 11:36:28 +0000

Digital Media Strategies in Political Campaign

With the advent of digital media, the nature of political campaigning has changed over the years. Digital campaigning, at a national level, was first introduced by the Bharatiya Janata Party in the 2009 Lok Sabha Election. The 2014 Lok Sabha Election was a testament to the same where the BJP, with its dedicated social media campaigning, took the country by storm. Since then parties across the country have been drifting away from more traditional structures of reaching out to their audience and have started embracing digital campaigning.

Interactive Voice Response (IVR) has emerged as an effective tool to gather public opinion towards candidates. IVRs engage with voters through automated outbound calls and voters register their opinions by merely pressing a button on their phone. Additionally, bulk messages or blast messages also help candidates reach out to a wide audience and keep in touch with them. It is a one-way communicative channel that makes one-to-one communication easier. Furthermore, with a huge chunk of the population making use of WhatsApp, it also has come up as a platform for engagement by candidates through forwarded messages.

The most crucial element to digital campaigning is collating a specialized media team. The team creates content and engages with people for the candidate. Fundamentally, social media campaigns, across platforms, should appeal to a wide demographic. However, since most candidates have a target audience based on the nature of their policies, specialized ads for a targeted audience on certain social media platforms should also be a priority. Another important aspect of digital campaigning is personal engagement. This personal engagement, through live videos or tweets, should ideally be of positive nature with personal anecdotes.

It is also important for the campaign team to be consistent with their posting, whether it is on social media or a website made for the campaign. The goal of leaving an impact on people can be achieved by churning more graphic content with images, slogans, party/candidate symbols, colors, etc. in lieu of written content.

Hence, digital campaigning can help candidates reach out to a wider audience if used strategically. It is an attractive campaigning field since a lot of everyday discourse happens on the internet. Candidates can expand their voter base with the help of impactful targeted ad campaigns and change the course of the election.

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Virtual Political Rally- The next big game-changer

itech — Thu, 16 Jul 2020 07:56:25 +0000

Virtual Political Rally- The next big game-changer

Leadtech, have you heard this name before. Are you excited about elections? Do you want to know what happens before elections in political parties? How they select candidates? How do they prepare for the big battle of the election? How they get an extra edge over their opposition? Here lie your answers.

Leadtech Consulting private ltd is presently a leading player in Election management and Consulting in India. The need for corrective analysis in today’s world is as important as the information gathered which was leveraged by us to give our clients an extra edge. A combination of these gives rise to a powerful methodology and strategy, which assesses the current scenario of our clients and helps in decision making, optimizing the available resources at the ground for gaining the best possible returns in terms of results. We, at Leadtech, are in the business of gathering valuable and accurate information from a 360-degree perspective and analyzing it to generate insights that can give our clients extra brownie points. For this purpose, we employ innovative and cutting-edge tools and practices. At present, we are using these concepts and expertise to help elected representatives manage their constituencies in an organized manner.

Recently in Bihar, home Minister Amit Shah said on June 7, addressed the people of Bihar in a first-of-its-kind virtual rally from Delhi. This was a new concept and can be path-breaking as door to door campaigning at the ground cannot be possible during corona time.

Leadtech brings you thus the Virtual political rally bringing you close to your people thus bridging the gap like never before. You can address a large crowd virtually thus staying connected in your constituency and Leadtech ensures the last-mile delivery of your message to the voters. Leadtech provides live streaming of your speech along with complete technical support during this thus ensuring efficiency and comfort to our clients. We also provide graphic designers for Social media optimization (SMO) which will help you more creatively. We also handle all social media platforms for our clients giving them a modern appeal to the youth and creating a new vote bank.

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Digital Campaign Management In Elections

itech — Fri, 29 May 2020 10:55:49 +0000

Digital Campaign: –

Digital campaign is a way by which political parties prepare for the election and a way to attract the voters. An election campaign includes number of things such as your end goal, campaign budget, target audience, message to convey, channel to communicate, monitoring and analysing the end result. It influences the society and present the party in a presentable way.

Before starting digital campaign, we have to focus on some basic terms of digital media: –

SEO – Search engine optimization
SMO – Social media optimization
PPC – Pay per click

SEO – Search engine optimization: –

Search engine optimization (SEO) is often about making small modifications to parts of your website. Viewing individually, changes looks like incremental improvements but combined with other optimizations and it has a noticeable impact on site’s user experience and performance in organic search results. SEO is a method of enhancing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms. It’s the process of getting traffic from the free, organic, editorial or natural search results on search engine.

SMO – Social media optimization: –

Social media optimization(SMO) is similar to search engine optimization. It refers to enhance the effectiveness of a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients.

The goal of SMO is to strategically create interesting online content, ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website and then share this content, via its web link, with their social media contacts and friends.

PPC – Pay per click: –

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.

Leadtech digital media strategy: –

Leadtech digital media strategy for election campaign. We are using unique strategy in digital media campaign. Political Marketing strategies have been experimented and are expanding over time. The world is rapidly moving towards a digital and technological social media marketing, search engine optimization (SEO), political blogs, Candidate awareness, PPC and other forms of digital media campaigns are on the rise.

Text and Political Email: –

Text and political email marketing is one of the traditional types of digital media and even for political campaigning; email and text message services help to reach the targeted voting segment. It is possible to connect with non-traditional and younger voters with these kinds of services. The goals that can achieve are to reach broader audiences, keep voters updated on several political campaigning events, etc.

Political Internet Marketing Website: –

Political internet marketing website for any party or an individual running for office, a user-friendly website is necessary to make the digital media effectiveness. People must come to know more about the candidate to decide to vote, and a site is a better way to reach more and more people. A website for a political campaign is useful for politicians as people can read the biography and other valuable information that can convince them to vote in favour.

Targeted Areas Voter Lists: –

Targeted areas voter lists is very effective specially to serve display banner ads that are relevant to websites that the targets visit. IP matches the addresses, mobile phones, and the emails by the political campaigning tools to offer highest quality ad placement digital media is effective to reach target audience for lowest rates. IP targeting is like connecting personally with the prospects that are most likely to support and convert.

Research on Competition: –

Research on competition is critical in political campaigning. The websites, blogs or YouTube channels of the competitors looked at, and also the presence of them on the web are analysed. The researcher tries to find the techniques they are using and the actions they are taking.

Planning of Digital Campaign: –

As we know planning for any work is much required.
If we don’t have plans, we are nothing.
Walking through plans are the best criteria for any field.
So, here in digital campaign, every political campaign need to have a digital presence these days.

Five things we should think about digital campaign are as follows: –

Websites: –

Every political party should have their own website.

They write the content about their party. Political party should make sure that their online content is mobile friendly, so many people are spending their time online using their mobile devices and if your content isn’t readable on mobile, people will just move on.

The important links should be present in their websites: DONATION PAGES, SIGN UP FORMS AND MORE.

Social Media: –

As we know, social media are the backbone of the digital campaign like: Facebook, Instagram, Twitter, Snapchat maybe even tiktok.

All of these are free for anyone to use, these platforms are the main interactive way to communicate with your supporter’s base.

People love to promote the candidate, whom they find loyal and interesting.

If any political campaign is putting out any video content, then make sure that it can be easily viewed in any platform and also make sure that it is mobile friendly.

Digital fundraising: –

Political party should take care about funds because funding helps to increase the more followers.
It should be mobile friendly as well.
Party should take care about the link is visible, can easily accessible to the people.
All the links of donation should be visible.
Donors these days are savvy, so make sure your donation pages are easy to manage.

Digital Campaign supporters: –

A successful political campaign needs supporters, so basically building campaign supporters is the key to be a successful for campaign.
So for increasing the supporters party should work for it digitally.
Take help of any social media and try to gain more and more followers.
Use online petition tools to promote an issue which is much more important for the citizens. This will help to get supporters, those who are interested in an issues you represent.

Digital advertising: –

Advertisement is the second most important part of any digital campaign.
Digital advertisement is cost – effective and really easy to manage.
From Facebook ads to Google search ads, a party can start out simple and expand to move advanced ads as they grow.
Digital ads helps to bring more supporters. Digital advertising is scalable and flexible and can work for any size political campaign.

Features of digital campaign: –

Bulk SMS: –

Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals.

Using this feature one can promote a party in a sec with a large number of group.

As it is capable of sending a large number of SMS is makes the work of the firms easy in promoting the party.

In Voice Calls: –

The in-voice calls from our domain has a number of benefits like we make sure that there are is proper knowledge of the campaign being delivered and also that the voters are engaged and connected to the campaigning.

Reduction in cost: –

Reduction in cost is a technique in which companies reduce their cost and increase their profits. Digital campaign generates a lower cost-per-acquisition than offline advertising. Measuring the ROI from your campaigns helps you to re-work strategies and put the resources toward the right projects.

Feedback management: –

Communication circle is not complete without feedback. The strongest feedback cycle just not connect customers, the front line and a few decision makers in the company but also keep the voters point in front of the management.

Update voters about news:-

Digital Media’s ability to break the news in real- time has changed the campaign strategies. Through digital media companies are able to keep their voters update with the latest news and thus we make sure that our firm keep the voters informed with the on-goings.

Difference between digital media and social media: –

Digital media: –

Digital media is a means to promote your business, services through digital platform including both internet and offline channels.

Digital media is not just limited to social media promotion efforts.

Digital media has a wider scope to target their audience such as telephone calls, offline messages.

In this both online and offline channels should be used for brand promotions.

Social media: –

Social media is a means that represents applications and technologies use to maintain their social media networking sites. For eg: – Facebook, Instagram Twitter, etc.

Social media is a just one component of digital media.

The reach of social media is limited it cannot be target the wider scope of audiences.

It has only social media channels for promotion of a brand not offline channels are there.

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Media Management

itech — Sat, 15 Sep 2018 03:39:24 +0000

Media Management

Leadtech provides high tech “Media Campaign” and advertisement for the client to make a brand out of his work style and commitment. Every month, we will ensure that your 2 articles should be published in the most popular local newspaper. We will give you relevant coverage in the TV as per the event till the election code of conduct is not implemented.

With more than 90 crore users in India, mobile phones have their presence in nearly every household. In LEADTECH, we try and maximise its usage in our campaigning by inculcating modern equipments and facilities.

Leadtech collects mobile numbers of voters through door-to-door campaigning and then reaching out to them on regular basis using Bulk SMSing and In-Voice calls. This way of promotion has proved to be an economical and effective way for reaching mass voters, i.e. known as “Digital Media Management”.

Now a day’s internet has penetrated to a very large extent of the common people and now using the same they are raising their voices for a cause related to governance and issues which have an impact in their life. Therefore, to capture the eyes of the Internet users, we create and sustain leader’s positive presence among voters in social media like Facebook, Youtube, Google Plus, Twitter & Linkedin, i.e. known as “Social Media management”.

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