A Strong Political Campaign Strategy means the smoother road to the victory
At any level, campaign fundamentals can mean the difference between building a winning or losing political campaign strategy. In essence, a strong political campaign strategy should rest on a foundation of some very basic building blocks and principles that will help to carry you across the finish line.
Do you know how many votes you need to win?
Understanding that math and its impact on a particular race can mean the difference between running in the right race and running a race that you can’t win. The simple act of creating a vote goal can save you a lot of time campaigning for a race that isn’t the right fit.
There are some key factors that just can turn the table
1. Historic Analysis
Past election results and survey research make it possible to determine who falls into each of the groups mentioned above. Data from surveys, market research and sales data are some information sources to understand the consumer segments for a brand. Based on the campaign objectives and the defined consumer segments, data needs to be analyzed.
2. Logical Targeting
It isn’t possible, nor is it necessary to get everyone’s vote to win an election. However, it is important to define the target segment for a campaign and keep it focused. Diluting the focus spreads the campaign budgets thin and could potentially have a negative impact on the conversions.
3. Market Signals
Market research helps in defining the turnout – the minority parties that could have an impact, does the election coincide with the presidential election (which would result in higher turnouts) and the probable number of swing votes. Surveys and focus groups that are representative of the population can help in estimating the swing votes.
5. Resource and Planning
Timing is crucial to know the perfect time to run. Donald Trump running for election is a classic case of how he chose the perfect time to burst on to the political arena. For digital campaigns, finances and timing are equally important.
6. Data-Driven Content
Electoral candidates must decide their position on key issues, especially the ones that matter to the voters and as a thumb rule, need to ensure that the stance doesn’t change in order to gain the trust of their constituents. The message needs to be clear and focus on resolving their main issues.
An election strategist will be your shadow thorough out the time and will create and implement the perfect strategy for you till to finish line.
When Donald Trump won the US Presidential election in 2016, one of his first statements was, ‘social media helped me win!’
Now a days, a simple post on Facebook, a beautiful picture on Instagram, some quirky Twitter post can do wonders for the candidates who are going to compete in an election.
The most volatile section of the population, which is supposedly apolitical, are always glued to the digital marketing channels and perhaps the most ‘active’ and ‘opinionated’ section on social media. Political parties can target the youth in their preferable domain and mold them according to their agenda.
This is the age of big data. We almost regularly create a huge amount of information online which can help the analyzers predict our behavior. Analysis of this data can be used to give insights about the demographics. Politicians can use these insights to sway constituents in their way.
Digital Advertising, This low-cost advertisement option can be utilized to engage the resources in a meaningful way. A party’s reach to its audience increases tremendously through these ads as the inbuilt algorithms of digital media help them to reach the exact target audience.
Role of Social Media Strategist in the context of Election in India
Corona change the scenario of Political Ground of Election in India
Door to Door campaign is going to be a myth because of Lockdown
If you violate the rule of Lockdown and begin door-to-door, it will be a boomerang in current political scenario
A study indicates after Lockdown, use of Social Media in India increased by 83%
In that case virtual presence become more important
Here, a candidate or a political leader need a right strategy to increase his or her virtual identity.
And in that case their best choice will be the right political strategist
A political strategist can really be a dark horse in election race.
A political strategist will work for you from behind the camera and can change the whole written script of virtue.
The big name of Indian Politics like Narendra Modi, Amit Shah and other senior BJP and other leaders already begin their campaign run in Social Media. Because it will be a game change in all upcoming elections in India.
NOW HOW WE WILL HELP YOU ?
We use information and communication as strategically and effectively as possible to reach the targeted objective that have been set. Our company understands the challenges of reaching and communicating with different voter groups have increased simultaneously with a greater need to reaching out to and communicating with different voter groups. We provide greater expertise in political campaigning and campaign communication. We focus in the marketing of ideas and attitudes and concern about public issues, including political concepts and candidates.
Leadtech, have you heard this name before. Are you excited about elections? Do you want to know what happens before elections in political parties? How they select candidates? How do they prepare for the big battle of the election? How they get an extra edge over their opposition? Here lie your answers.
Leadtech Consulting private ltd is presently a leading player in Election management and Consulting in India. The need for corrective analysis in today’s world is as important as the information gathered which was leveraged by us to give our clients an extra edge. A combination of these gives rise to a powerful methodology and strategy, which assesses the current scenario of our clients and helps in decision making, optimizing the available resources at the ground for gaining the best possible returns in terms of results. We, at Leadtech, are in the business of gathering valuable and accurate information from a 360-degree perspective and analyzing it to generate insights that can give our clients extra brownie points. For this purpose, we employ innovative and cutting-edge tools and practices. At present, we are using these concepts and expertise to help elected representatives manage their constituencies in an organized manner.
Recently in Bihar, home Minister Amit Shah said on June 7, addressed the people of Bihar in a first-of-its-kind virtual rally from Delhi. This was a new concept and can be path-breaking as door to door campaigning at the ground cannot be possible during corona time.
Leadtech brings you thus the Virtual political rally bringing you close to your people thus bridging the gap like never before. You can address a large crowd virtually thus staying connected in your constituency and Leadtech ensures the last-mile delivery of your message to the voters. Leadtech provides live streaming of your speech along with complete technical support during this thus ensuring efficiency and comfort to our clients. We also provide graphic designers for Social media optimization (SMO) which will help you more creatively. We also handle all social media platforms for our clients giving them a modern appeal to the youth and creating a new vote bank.
The political structure of Assam in India is headed by the ceremonial post of the Governor. He is assisted by a council of ministers, headed by the Chief Minister, who are members of the Assam Assembly. In recent years the Governor has become more powerful, especially because the last two Governors have been ex-Army generals and the Army is entrusted with anti-insurgency operations against ULFA and other armed groups.
The Assam legislative structure is unicameral and consists of the 126-member Assam Assembly. Members are elected for a period of 5 years. The Assam Assembly is presided over by the Speaker, who is generally a member of the ruling party.
The main occupation in Assam: –
Agriculture is the main occupation of the people in Assam. It accounts for 69 percent of the state’s workforce. The farmers engaged in the cultivation of rice, which is the staple diet of Assamese people. Other agricultural crops include pulses, jute, tea, and fruit cultivation. Assam is well known for its tea plantation all over the world and the tea gardens of Assam provide employment to nearly a million people. Assam’s tea plantation forms 15 percent of the world’s tea output.
The major revenue of the people in Assam is due to the forests. Timber and bamboo are the prime products from the forests of Assam and the production of these involves many people. Besides cultivation, weaving is another major occupation in Assam. Assamese women practice weaving as an occupation. The state is known for the production of silk material, tussar, and other fabrics. The industries of wood products and food also provide occupation to many.
Impact on Politics: –
Assamese has attracted the largest attention lately.
After independence people of different religious groups came to Assam for different purposes and some of them got settled in the state.
Assam has a composite culture of numerous tribes, races each portraying peculiar ethnic identity.
The political history of Assam since the early 1970s is mostly dominated by the issue of illegal immigration from neighboring Bangladesh. And the political parties betrayed the people of Assam, the BJP government, both at the Centre and state needed the votes of illegal Bangladeshis and so enacted this new law i.e CAA and NRC law.
Before, Congress did almost the same by enacting IMDT Act (Illegal Migrants Determination by Tribunal) to protect Bangladeshis
Which party is ruling Assam : –
The governor heads the political structure of Assam in India, who is assisted by a council of ministers, headed by the chief minister, who are members of the Assam assembly. However, because ex-army generals were the last two governors, it has become more powerful. Assam sends it’s 14 members to the parliament of Lok sabha. 2016 election brought a change of power as Congress which was the ruling party since 2001 lost its power in 2016. Current incumbent Sarbananda Sonowal became the Assam’s first chief minister from the Bharatiya Janata Party when he was sworn-in on 24 May 2016.
The unprecedented mandate in favor of the Bharatiya Janata Party (BJP) in the 2016 Assembly elections in Assam necessitates a careful understanding of the growth and consolidation of the party in the state. The BJP’s rise in the state can be understood in the backdrop of a favorable social base which has perceivably shifted from Congress in recent years.
What were the main issues faced by the people of Assam?
Immigration from Bangladesh has always been a center stage in Assam. The debate over immigration has been rolling for decades. Assamese-origin people blame this community of taking their jobs and land and of altering the state’s culture by causing demographic change.
People of Assam believed that their culture is being harmed by the intruders from Bangladesh. The people see them as a threat to their culture. And with them, they brought some major social problems such as: –
One of the major social problems in Assam is the growth of unemployment and that is mainly because of the lack of quality education.
Another problem that raised is the lack of food and shelter because of the large number of immigrants the resources became less.
Poverty took a flight. The excess population caused economic problems in Assam.
Promises made by the party in power: –
People immigrated from different countries with different purposes and language, religious beliefs, and various cultural elements. BJP promised to take peaceful actions to prevent these illegal migrants.
Mainly Bangladeshis people were seeking shelter in Assam. However, BJP promised to speed up the construction of the boundary between Bangladesh and Assam and also to expel the intruders.
With the stopping of illegal migrants, many other social problems of Assam will be solved Because illegal immigration has been creating too many issues in this state.
It also promised to provide employment as with the level of unemployment going down other things like poverty, domestic violence, Robbery will automatically take back seat.
Current issues in front of the state government of Assam: –
Protest erupts in Assam over the passage of the citizenship amendment bill. However, NRC is a national problem but Assam was the first to be affected by it.
Protesters in Assam oppose the grant of Indian citizenship to any refugee or immigrant, regardless of their religion, because they fear it would alter the region’s demographic balance. The real reason why the Assamese are against this bill is that– the proposed bill violates the historic Assam accord of 1985, it also goes against Assam’s social and cultural fabric.
Violence against women is another major problem. The data reveals that violence against women has rapidly increased in the passing few years’.
According to data, the state has about 942 unemployed medical graduates, 7,804 jobless engineering graduates, 16,576 postgraduates, 3,17,8 24 general graduates, approximately 6,82,796 HS-passed candidates, 16,121 ITI certificate holders who are unemployed which clearly is the biggest cause to be worried.
Another issue is the lack of infrastructure and poor quality of education. However, the government is taking initiatives but it doesn’t seem to match the expectations of the people.
Hoping the party would take the issues seriously and take steps to solve these measures, and also be more outspoken about it to the public.
The economy of Assam: –
Economy of Assam
Statistics
GDP
₹4.09 lakh crore (US$57 billion) (2020-21 est.)
GDP rank
17th
GDP growth
8.5% (2019-20 est.)
GDP per capita
₹82,078 (US$1,200) (2018-19)
GDP by sector
Agriculture 17%
Industry 39%
Services 44% (2019-20)
Unemployment
8.1% (2017-18)
Public finances
Public debt
19.5% of GSDP (2020-21 est.)
Budget balance
₹-9,383 crore (US$−1.3 billion) (2.3% of GSDP) (2020-21 est.)
Revenues
₹92,231 crores (US$13 billion) (2020-21 est.)
Expenses
₹1.03 lakh crore (US$14 billion) (2020-21 est.)
The Economy of Assam is largely agriculture-based with 69% of the population engaged in it.
Assam is famous for its tea. Assam produces some of the finest and most expensive teas in the world.
Assam tea is grown at elevations near sea level, giving it a malty sweetness and an earthy flavor, as opposed to the more floral aroma of highland (e.g. Darjeeling, Taiwanese) teas. Assam also accounts for a fair share of India’s production of rice, mustard, jute, potato, sweet potato, banana, papaya, areca nut, and turmeric.
Assam is also a home of large varieties of citrus fruits, leafy vegetables, vegetables, useful grasses, herbs, spices, etc. which are mostly subsistence crops.
Comparison between the impact of social media and print media: –
Social media impact in Assam: –
One of the ways that social media has transformed the politics of Assam is the sheer speed at which news, poll results, and rumors are shared. Whereas in the pre-internet days, people had to wait for the next newspaper or TV news show to get the latest information, online news is a 24/7 phenomenon.
Social media has taken this a step further. We get all of the latest trending news stories and opinions shared by your friends whenever we log on sites as a literacy rate are also higher in Assam most people are socially active on social media.
Political polls are an important part of every campaign. They are often confusing because you can often find multiple polls with contradictory results posted on the very same day.
This is true even if they are flawed. A poll can be a self-fulfilling prophecy. For example, if people think one candidate is far ahead in the race, they might conclude there’s no point in voting for the underdog. When people are posting the latest poll results on social media throughout the day, there’s a great deal of pressure on candidates to pull ahead of their opponents.
Targeting was used throughout the advertising industry to make sure that ads and messages reach the right audience. Candidate of Assam does this as well. In the age of social media, politicians, and people running for office are able to target their campaigns. If a candidate wants to address the concerns of women, college students, retired people, Latinos, or any other group of voters, they can now tailor their messages. Just as advertisers on Facebook are able to use analytics and targeted advertising, so can candidates and politicians.
Print media impact in Assam: –
The print media has a role to inform the citizens about the competing political parties and their programs and candidates, and to contribute to the formation of the opinion of the electorate.
They also include formal voter education material provided by the electoral management body; alternatively, or additionally, the media themselves may produce their own voter education materials.
The overall aim of print media coverage during elections campaigns in democracies is fair and objective reporting and information dissemination.
They achieve measures such as a just allocation of broadcasting time between all the competing parties and candidates, (voluntary) agreements on fair news programs, reports, and non-news programs, or debates between party leaders.
It is crucial in the first instance to ensure that every party and/or independent candidate has access to the print media, in particular radio or television, since most voters gain their knowledge about politics via the print media.
The Politics of Bihar, a state in eastern India, was characterised, in the early 2000s, by weak governance and corrupt politicians. Currently, there are four main political parties: Rashtriya Janata Dal, Janata Dal, Bharatiya Janata Party and Indian National Congress.
As India reels under the COVID-19 crisis and the ensuing lockdown, Bihar Chief Minister Nitish Kumar has another reason to worry. Assembly elections are set to be held in the state in the latter half of 2020. Under normal circumstances, by this time, all political leaders in the state would have begun drawing up poll strategies, campaigning and working against the clock to fulfil all promises made to the people.
Bihar chief minister Nitish Kumar, had made 7 promises to the people of his state when he was elected to power in 2015.
The deadline to fulfil these promises was June 2020, but with the lockdown extended to 3rd May, meeting this deadline could be tough. (as per the statement)
NITISH KUMAR’S KEY PROMISES
Tap water connection to every household.
Electricity to every home.
Concrete roads and drains.
Accessibility to toilets.
Renovation of lakes and ponds.
Student credit card: access to loans worth more than Rs 4 lakhs.
Free Wi-Fi in schools and colleges.
Nitish Kumar is not in favour of extending lockdown, the CM was worried that he wouldn’t be able to fulfil all his promises if lockdown extended.
CM held a video conferencing meeting with senior state government officials.
In the second phase of lockdown, the Bihar government has begun with new plans for different sectors. They decided to implement these plans in rural areas while following social distancing and its norms guidelines too.
RALLIES AND YATRA’S
Rallies and ‘Yatras’ Come to a Screeching Halt.
The Nitish Kumar government’s term in Bihar ends on 29 November 2020. This is barely 6 months away. In the present situation, all political parties have been forced to cease all election-related work and political leaders have remained confined to their homes.
Campaigns to reach out to voters and strengthen political presence in multiple constituencies have been put on hold across all parties.
Former Bihar deputy CM and leader of Opposition in the Bihar Assembly, Tejashwi Yadav, could also be forced to stop his ‘Berozgari Hatao Yatra’. Tejashwi Yadav has been holding rallies across the state to corner CM Nitish on the condition of unemployment in Bihar. However, he has had to pull the brakes on such rallies due to the COVID-19 scare.
Crucial BJP Meets Cancelled
BJP is also missing out on the opportunity to expand the party’s reach in the state. March, April and May were crucial to the BJP as the party had planned multiple programmes and events in these three months. However, due to the lockdown, these events could now stand cancelled.
The conference that was to be held between the JD(U) and BJP had to be abruptly cancelled due to the COVID-19 scare. As of now, the biggest fear that all these parties are faced with is that of losing their vote bank right before the elections.
The upcoming elections in Bihar may go online through various modes of digital communications because of the situation created by the continued spreading of the outbreak of COVID-19.
Admitting it with this newspaper, deputy chief minister and senior BJP leader Sushil Kumar Modi said that nobody can deny the involvement of digital campaigning during the upcoming Bihar elections in accordance with the social distancing.
Upcoming Bihar Legislative Assembly elections
Bihar Legislative Assembly elections will be held in Bihar in October 2020 but this year whether pandemic ends or not. “It is now a foregone conclusion that conducting electioneering or campaigning during the Bihar elections wouldn’t possible to be done through traditional or conventional ways for next more than a year due to a pandemic is driven social distancing.” Thus, holding polls online and conducting campaigning through various digital modes of communication would be unavoidable in Bihar.
Bihar Legislative Assembly elections will be held in Bihar in October 2020 to elect 243 members of the Bihar Legislative Assembly. The term of the current assembly elected in 2015 will expire on 29 November 2020. This will be a fight between JDU led NDA and RJD led UPA.
Final voters list for Bihar Legislative Assembly election 2015
S.No
Group of voters
Voters population
1
Male
3,56,46,870
2
Female
3,11,77,619
3
third gender
2169
–
Total voters
6,68,26,658
Comparison between parties in the last elections: –
Rashtriya Janata Dal: –
The RJD was formed in July 1997 in New Delhi by Lalu Prasad Yadav, who had broken away from the Janata Dal (People’s Party). Raghuvansh Prasad Singh and Kanti Singh were the other principal founding members of the party, joined by an additional 17 members of the Lok Sabha (lower chamber of the Indian parliament) and 8 members of the Rajya Sabha (upper chamber of the parliament). The RJD’s stated objective was to “carve out a society based on the premises of social justice and secularism.” To that end, the party espoused the socialist beliefs of Jaya Prakash Narayan—who championed the causes of the disadvantaged in Indian society—but it did not advocate communism. The RJD’s influence was largely in Bihar state politics, although it also had a presence at the national level as well as in the states of Jharkhand (which was calved off from Bihar in 2000) and Uttar Pradesh.
The RJD inherited its success and popularity as a party from that of Lalu Yadav, the party’s leader since its founding and Bihar’s chief minister (head of government) in 1990–97. The party’s political prospects were negatively affected, however, by Yadav’s alleged involvement in corruption scandals, the first of which (an alleged scam involving the misappropriation of government funds supposedly destined for animal feed) led to his resignation from the chief minister’s position in 1997 (the post was taken over by Rabri Devi, his wife). Thus, the party’s fortunes have risen and fallen dramatically at both the state and national levels.
Milestones Achieved: –
The RJD fared better in the 2000 Bihar assembly elections, winning 103 of 243 seats and forming a coalition government with the Indian National Congress (Congress Party). Rabri Devi was again named chief minister. The RJD’s good electoral performance continued in the 2004 Lok Sabha polls when it garnered 21 seats in alliance with the Congress Party. Yadav served as the minister of railways in the cabinet of the Congress-led United Progressive Alliance government (2004–09), generally to good reviews for his success in transforming the national railway system from losing money to turning a profit.
Years of RJD misrule: –
Years of RJD misrule in Bihar and allegations of corruption by Yadav, however, had weakened the party’s hold on its traditional support base, which included lower-caste Hindus and the minority Muslim population.
The Fodder Scam was a corruption scandal that involved the embezzlement of about ₹9.4 billion (equivalent to ₹39 billion or US$540 million in 2019) from the government treasury of the eastern Indian state of Bihar. Among those implicated in the theft and arrested were then Chief Minister of Bihar, Lalu Prasad Yadav, as well as former Chief Minister, Jagannath Mishra. The scandal led to the end of Lalu’s reign as Chief Minister. Dr Dineshwar Prasad Sharma is also alleged to have received ₹300.60 crores from S. N. Sinha. On 23 December 2017, Lalu Prasad Yadav was convicted by a special CBI court while Jagannath Mishra was acquitted.
The theft spanned for many years, and allegedly involved numerous Bihar state’s administrative and elected officials across multiple administrations of the Indian National Congress and the Janata Dal parties. The corruption scheme involved the fabrication of “vast herds of fictitious livestock” for which fodder, medicines and animal husbandry equipment was supposedly procured. Although the scandal broke in 1996, the theft had been in progress, and increased in size, for over two decades. Besides the magnitude and duration of the theft, the scam was and continues to be covered in Indian media due to the extensive nexus between tenured bureaucrats, elected politicians, and businesspeople that is revealed, and as an example of the Mafia Raj that has penetrated several state-run economic sectors in the country.
Janta Dal(United): –
The party’s origin can be traced to the founding of the Janata (People’s) Party in 1977, a coalition of several smaller parties that combined forces to oppose the Indian National Congress (Congress Party) and its leader, Indira Gandhi, then prime minister of India. In 1988 V.P. Singh was a principal founder of the Janata Dal (JD) through the merger of the Janata Party and two smaller parties as part of the United Front (UF), a renewed opposition to the Congress Party.
In 1999 the JD decided to support the Bharatiya Janata Party (BJP)-led National Democratic Alliance (NDA) coalition government in New Delhi. The faction led by Deve Gowda, however, opposed associating with the NDA and established a rival party that took the name Janata Dal (Secular), or JD(S). What remained of the JD was designated Janata Dal (United) and, headed by Sharad Yadav, joined the NDA government. Four years later, in October 2003, the JD(U) merged with the Samata and other smaller parties as a reconstituted JD(U). Fernandes became the first president of the new party, and Yadav headed up its parliamentary board.
Milestones Achieved: –
The 2003 re-formation of the JD(U) was largely a move to counter the RJD’s several years of dominance in Bihar. While espousing the ideology of socialism, secularism, and democracy, the JD(U) succeeded in its broad objective of winning over lower-caste Hindus and the minority Muslim population, who had been strong supporters of the RJD. Being a part of the BJP-led NDA government at that time, the JD(U) opposed the policies of both the Congress Party and a so-called “Third Front,” consisting of leftist and other regional parties.
It had established an alliance with the BJP for both contests in 2005, and the two parties formed a coalition government in the state, with Kumar as the chief minister (head of government). The Kumar government quickly put in place policies aimed at turning around the economically underdeveloped state.
The administration’s strong and largely corruption-free performance in its first term was among the reasons why the JD(U) had an even better showing in the 2010 assembly elections, in which it won 115 seats.
Misrule: –
This is not the first time an unexplained fever and administrative apathy has killed children in Bihar. This has been happening consistently year after year for the past 25 years – since 1995. Every year annual occurrence of deaths has worsened with health system either not responding or responding too late to control the damage.
“More than 400 children died in 2001 due to suspected AES, around 375 died in 2014 and this year around 150 have died so far. If we know that this tsunami is going to hit us year after year, I fail to understand why are we never prepared,” said Dr. Arun Shah, a pediatrician, who practices at a private hospital in Muzaffarpur, Bihar.
After the recent visits of Bihar chief minister Nitish Kumar and Union Health Minister Dr Harsh Vardhan to SKMCH, the health department called upon PHCs and CHCs to lead the charge. “All PHCs and CHCs should have devoted AES wards, each with at least two beds. These wards with oxygen cylinders and glucometer, have to be air-conditioned. They have been told that they must treat AES patients, not just refer them to bigger hospitals,” Dr Harsh Vardhan had said in a press conference.
Despite this mandate, PHCs and CHCs, often short of both medical and non-medical staff, find themselves with their backs to the wall.
All of them accepted that healthcare facilities in Bihar are in pathetic condition. “There are no facilities at most of the hospitals. Doctors don’t arrive on time and even basic medicines like paracetamols are not available. On top of that health workers behave very rudely with people,” said Somu Anand another volunteer.
A number of votes and seats in last legislative assembly elections in Bihar: –
This election saw highest voter turnout in Bihar assembly polls since 2000, with a 56.8% voter turnout in this election The RJD emerged as a single largest party with 81 seats, followed by JDU with 70 seats and BJP with 53 seats. In terms of vote share, BJP came first with 24.4%, followed by RJD with 18.4% and JDU with 16.8% and Congress got 6.7%.
All 243 seats in the Bihar Legislative Assembly122 seats needed for a majority the Bihar Legislative Assembly was reduced from 324 to 243 members. The current NDA government formed on 27 July 2017 consists of 73 JDU, 53, BJP, 2 LJP and 4 Independent MLA’.
Last assembly elections were held in October–November 2015. In July 2017, ex. Deputy Chief Minister Tejashwi Yadav of the RJD was charged by the CBI in a corruption case. After prolonged, but ultimately futile deliberations between the members of the Grand Alliance over Yadav resigning, Nitish Kumar resigned as Chief Minister on 26 July 2017. Hours after Nitish Kumar’s resignation, the JD(U) joined hands with the BJP, allowing Nitish Kumar to take oath as the Chief Minister of Bihar.
Then the Governor of Bihar, Keshari Nath, administered Nitish Kumar the oath of office and secrecy in the Bihar Rajya Bhavan on 27 July 2017, 1000 hrs IST, making Nitish Kumar the Chief Minister of Bihar for the sixth time. He gained the vote of confidence in the house with a total of 131 votes through Lobby Division voting on 28 July 2017. The Speaker JDU and 1 member of BJP did not cast their vote. Eleven NRI voters registered in the electoral rolls for the first time in Bihar electoral history.
They were contacted by election officials through their family members. It was the first time that NRIs cast their votes semi-electronically from foreign the ECI published the final voters’ list for the election, which has an overall population of 10,38,04,637, in accordance with the 2011 Census of India.
The no of voter voted in the Way they are categorized on the basis of gender the election commission of India released the chart of voter voted in the election. In July 2015, BJP-led NDA won 13 seats out of 24 seats of BIHAR LEGISLATIVE COUNCIL elections. JDU and RJD combine won 10 seats only, while 1 seat was won by an independent candidate.
The result of the Legislative assembly(Bihar): –
Results showed that, of the 53 seats won by BJP, 27 were urban areas, which signified that BJP had dramatically shrunk back to its traditional urban support base in Bihar. BJP failed to make a big impact in the rural areas of Bihar, which has one of the lowest urbanisation rates. Only 11.3% of the population of Bihar lives in urban areas, which is lowest in India after Himachal Pradesh.
According to one analysis, RJD was the biggest beneficiary of this election. RJD increased its seat tally by 59 compared with the previous election. RJD had the best strike rate by winning 81 of the 101 seats contested. RJD became the single largest party in Bihar Assembly. RJD defeated BJP in 36 seats BJP had won in the last election, similarly, it took 25 seats JDU had won in the last election.
HOW LEADTECH CAN HELP IN WINNING BIHAR ELECTIONS: –
Leadtech leading with technology is a Political Management consultant specializing in strategic Political Communication, Constituency Profiling and Management, Campaign Management, Digital Media Management and Content Placement strategy, Polling & Political Data Analysis. We here at Leadtech provides greater expertise in political campaigning and campaign communication. We use information and communication as strategically and effectively as possible to reach the targeted objective that has been set. Our team has clear, measurable and achievable goals.
Our company will analyse the strengths and weaknesses of the opponents which can give a huge advantage in building our campaign messaging, in head-to-head debates, and in undermining our campaign message when necessary.
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103.163.58.156:4216/leadtech/ revolves around the tagline i.e leading with technology. Leadtech expert team provides the services of Digital Marketing such as Social Media Marketing, Youtube Video Promotion, Logistic Campaign, Text and Voice SMS Marketing, Email Marketing, Event Management. Understanding the key challenges that the candidates face our firm helps the candidates in winning the hearts of their voters and advise them best on how to engage with their voters. Our main focus is on the marketing of ideas and attitudes and concern about public issues, including political concepts and candidates. We do the personal branding of the candidate because the voters would be voting for them so they should know them more. We evaluate the effectiveness of marketing and make adjustments. There are a variety of digital tools, in-house equipment’s that we use during our campaign which gives benefits to the leaders in many ways. We’re thoughtful about the work we take and we’re honest with our advice as we believe in loyalty, diversity and integrity.
Politics in Kerala is dominated by 2 coalition fronts: the Communist Party of India(Marxist)-led Left Democratic Front (LDF) & the Indian National Congress-led United Democratic Front (UDF) since the late 1970s. The former two coalitions have been alternatively voted to power since 1982.
The political alliances have stabilized strongly in such a manner that, with rare exceptions, most of the coalition partners stick their loyalty to the respective alliances. As a result of this, ever since 1979, the power has been clearly alternating between the two fronts without any exceptions. However, till then the political scenario in Kerala was characterized by continually shifting alliances, party mergers and splits, factionalism within the coalitions and within political parties, and the formation of numerous splinter groups. The political scenario has changed in Kerala and currently, the majority of news events are happening with respect to actions taken by political parties in Kerala.
Art and Culture: –
Kathakali this culture and heritage of Kerala is reflected in its various art forms, martial arts, dresses, the people, and cuisine. Kerala is famous for its cultural art performance. The visitors can enjoy the following art performances in Kerala: –
Kathakali – A 300-year-old dance that combines opera, ballet, masque, and pantomime.
Mohiniyattam – The dance of a beautiful enchantress.
Kalaripayattu – A martial art form that involves synchronizing the mind and body.
Each of the festivals in Kerala is celebrated with all its pomp and grandeur. The main festivals of Kerala include Onam, Vishu, Eid, Thrissur Pooram, and many more. In some of these festivals like Pooram, the main aspect is the procession, where elephants are decorated and taken out to the temple grounds.
Tapioca is a major food of the Keralites. Besides the production of the main crop, Kerala is also a major producer of spices that form the cash crops of the state. Kerala produces 96% of the country’s national output of pepper. The important spices are cardamom, cinnamon, clove, turmeric, nutmeg, and vanilla.
Impact on Politics: –
Kerala is well known for its rich heritage of art and culture. The State is aiming to make culture one of the major driving forces of the economy.
The Communist movement and its eventual emergence to power in 1957 initially held the promise of containing the influence of caste. However, the overthrow of the Communist ministry in 1959, following the ‘liberation struggle’ organized by caste/communal forces, dampened such initiatives. This gradually opened the possibility for communal forces to manipulate the political processes by forming alliances with secular forces.
The above development soon came to have its repercussions in the cultural sphere as well. As the noted historian K. N. Panikkar says, parties began emphasizing political struggles over cultural struggles. Further, they even began considering cultural politics as secondary to power politics with the result that though Kerala advanced politically, it suffered a serious setback in the cultural front.
Name of Chief Minister
Tenure
From
To
Shri. E. M. S. Namboodiripad
5-Apr-57
31-Jul-59
Shri. Pattom A. Thanu Pillai
22-Feb-60
26-Sep-62
Shri. R. Sankar
26-Sep-62
10-Sep-64
Shri. E. M. S. Namboodiripad
6-Mar-67
1-Nov-69
Shri. C. Achutha Menon
1-Nov-69
1-Aug-70
Shri. C. Achutha Menon
4 -Oct-70
25-Mar-77
Shri. K. Karunakaran
25-Mar-77
25-Apr-77
Shri. A. K. Antony
27-Apr-77
27-Oct-78
Shri. P. K. Vasudevan Nair
29-Oct-78
7-Oct-79
Shri. C. H. Mohammed Koya
12-Oct-79
1-Dec-79
Shri. E. K. Nayanar
25-Jan-80
20-Oct-81
Shri. K. Karunakaran
28-Dec-81
17-Mar-82
Shri. K. Karunakaran
24-May-82
25-Mar-87
Shri. E. K. Nayanar
26-Mar-87
17-Jun-91
Shri. K. Karunakaran
24-Jun-91
16-Mar-95
Shri. A. K. Antony
22-Mar-95
9-May-96
Shri. E. K. Nayanar
20-May-96
13-May-01
Shri. A. K. Antony
17-May-01
29-Aug-04
Shri. Oommen Chandy
31-Aug-04
12-May-06
Shri. V. S. Achuthanandan
18-May-06
14-May-11
Shri. Oommen Chandy
18-May-11
20-May-16
Shri. Pinarayi Vijayan
25-May-16
Which party is in power: –
Two coalitions – the Communist Party of India (Marxist)-led Left Democratic Front (LDF) and the Indian National Congress-led United Democratic Front (UDF) has alternated in power since the 1980s. There are 20 Lok Sabha constituencies in Kerala. Kerala is the most largely politically aware population, which actively participates in state politics. Since the office has alternated between leaders of the Indian National Congress and of the Communist Party of India (Marxist). The latter party’s Pinarayi Vijayan is the current chief minister; his Left Democratic Front government has been in office since 25 May 2016.
What were the main issues faced by people of Kerala?
Due to increase in population rapid urbanization, industrialization and consumerism also increased which led to pollution of air, water and land.
Destruction of rivers ecology in Kerala is mainly because of indiscriminate and uncontrolled sand mining.
30% of the total population lives in coastal areas. 2300 industries are discharging effluent directly into marine and freshwater bodies and development like ports, harbours and sand mining etc led to coastal erosion.
High population density, opened for cultivation and artificial fire etc has resulted in forest destruction. A number of forest animals disappeared and altogether wild animals have largely been affected.
Not enough jobs to meet the expectations of educated people. On the other hand, Kerala faces a shortage of manual labour.
But the major problem is the mentality of the people, everybody there wants a white-collar job and doesn’t want to sweat a day and the state government doesn’t have enough adequate industries to provide the same.
Promises made by the party in power: –
Creation of 2.5 million jobs tops the list of promises made by the government. It promised to give a government which is secular, corruption-free, hunger-free and nature friendly government.
Another promise made by the party was the construction of a new dam in Mullaperiyar, promoting 1,000 schools to international standards, financing 1,000 start-ups and stabilization of the price of essential commodities over the next five years, said Vaswani.
The government also promised to provide home, toilets and power supply to all and to increase welfare pension to ₹1000 and also to provide the citizens with health insurance schemes.
However, jobs were created but it was because of the growth of the IT industry and the government had nothing to do with it, the main reason why people does not take government seriously. And also there was no mentioning of the liquor ban in the state.
Current issues in front of the state government of Kerala: –
Kerala is facing high unemployment with a shortage of labours and government still is unable to take a stand on this.
The problem that has emerged and remains unresolved by the authorities cannot be left out. It is the question of garbage. It is also related to the abominable increase in consumerism and the use of plastic as packing material.
Kerala women’s situation has fallen beyond words in the last two years, the number of domestic violence case’s has increased. Divorce cases have also increased rapidly.
The economy of Kerala: –
Kerala accounts for 2.8% of India’s population, but its economy contributes nearly 4% to the Indian economy. Thus, the southern state’s per capita income is 60% higher than India’s average.
Kerala is one of the few states to have marketed its natural beauty successfully to the leisure tourism sector. The state’s unique heritage and cultural diversity have helped attract tourists from the world over. BBC Travel survey has rated Kerala as the top favourite tourist destination among foreign travellers.
Kerala can be termed as the land of spices, considering the large variety of spices grown in the state. Kerala is the largest producer of pepper in India and accounts for a lion’s share in India’s production. Apart from pepper, other spices produced in the state include ginger, cardamom, nutmeg, tamarind, etc. During 2019-20 (till December 19), spices export from the state stood at US$ 315.57 million.
Comparison between the impact of social media and print media: –
Social media impact in Kerala: –
Social media has immensely changed the way public figures, particularly politicians, are viewed in the public sphere. Never before have politicians been so personable and relatable to their constituents. Social networking sites update in real-time and are accessible on a wide range of platforms and devices. By using social media to their advantage, politicians are able to share their views on policies, engage in conversation with voters and shape public opinion about their campaign.
Social media users in Kerala are likely to influence the results of at least 71percent ‘high-impact’. 140 Assembly constituencies went to polls on the election, a report of the Internet & Mobile Association of India has revealed.
There are four ‘medium-impact’ and 65 per cent ‘low-impact’ constituencies. The remainder, classified as ‘high-impact’, could determine the eventual winner in the State, said the report titled Social Media Impact on the Kerala Elections 2016. The Election Commission’s engagement on digital media is extremely progressive and very relevant in the context of Kerala.
This engagement is only likely to increase, going forward. Changing trends Voter activity on social media will further create pressure for political parties to engage more with them, the report says. Both the Election Commission and political parties could use social media to get the young, large incidence of ‘sharing’ makes it particularly important for parties to develop honest and favourable content.
Print media impact in Kerala: –
The media has been referred to as “The Fourth Estate” with the important function of being the news media – “the press” – and serving as the eyes and ears of the public. The traditional print media reporting has been viewed over time as the way to ensure the state public gets the real scoop on the functioning of government and viewpoints of a political candidate.
The news media is a societal or political force or institution whose influence is not consistently or officially recognized. Free media plays an important role in influencing political discourse during elections.
When free and balanced, traditional media (print and broadcast) foster transparency and determination of important electoral information. Then the rise of media provides further opportunities for participatory citizenship. Kerala is the classic Indian case of politicization spreading to a large section of the population and creating a newspaper–reading culture. Many forces influenced this process. They include, most importantly, working peoples struggle the social movement of the oppressed caste, and left politics.
The connection between masses forming the habit of reading newspaper and the existence of an authentic public opinion is noted. Thus, by the media owing to the prevalent levels of literacy, dissemination of information by means of the written word goes much deeper in Kerala than elsewhere in India; this has important implication for the quality, depth of public opinion and participatory democracy in the state.
The implication is important for the rest of India: – the formation of an authentic public opinion will not be possible in the absence of a newspaper –reading culture – the mass habit, in town and country, of reading daily and periodical newspapers and tracking major happening through them.
Mobile App Development – We offer mobile app development including native mobile apps, hybrid (cross-platform mobile apps) and progressive web apps using latest technologies and interactive UI.
Website and Web App Development We develop commercial grade websites & web applications and industry best practices to ensure scalability, security and high performance
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Dedicated Software developers We offer on-demand software developers ranging across a variety of technologies for ease of scalability, reduced time-to-market and enhanced ROI. Setup your team from scratch or extend an existing team with ease.
Maintenance and Support We help your software applications stay relevant by adopting and addressing changing business requirements. We also help with pro-active safety and performance optimization strategies.
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Dedicated Team
We have expert autonomous teams comprising of different roles (e.g. project manager, software engineers, QA engineers, and other roles) capable of delivering technology solutions rapidly and efficiently. The roles are defined for each specific project and management is conducted jointly by a Scrum Master and the client’s product owner. • Agile processes • Transparent pricing • Monthly billing • Maximum flexibility • Suitable for startups, MVPs and software • product companies
Team Augmentation Suitable for every scale of business and project, team augmentation helps add required talent to you team to fill the talent gap. The augmented team members work as part of your local or distributed team, attending your regular daily meetings and reporting directly to your managers. This helps businesses scale immediately and on-demand. • Scale on-demand • Quick & cost-effective • Monthly billing • Avoid hiring hassles • Transparent pricing
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Fixed Price Model: When project specifications, scope, deliverables and acceptance criteria are clearly defined, we can evaluate and offer a fixed quote for the project. This is mostly suitable for small-mid scale projects with well documented specifications.
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Development Platforms • Native iOS App using Swift • Native Android App using Kotlin • React Native App • React JS • Microsoft .NET • PHP • Java • Angular
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Digital campaign is a way by which political parties prepare for the election and a way to attract the voters. An election campaign includes number of things such as your end goal, campaign budget, target audience, message to convey, channel to communicate, monitoring and analysing the end result. It influences the society and present the party in a presentable way.
Before starting digital campaign, we have to focus on some basic terms of digital media: –
SEO – Search engine optimization
SMO – Social media optimization
PPC – Pay per click
SEO – Search engine optimization: –
Search engine optimization (SEO) is often about making small modifications to parts of your website. Viewing individually, changes looks like incremental improvements but combined with other optimizations and it has a noticeable impact on site’s user experience and performance in organic search results. SEO is a method of enhancing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms. It’s the process of getting traffic from the free, organic, editorial or natural search results on search engine.
SMO – Social media optimization: –
Social media optimization(SMO) is similar to search engine optimization. It refers to enhance the effectiveness of a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients.
The goal of SMO is to strategically create interesting online content, ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website and then share this content, via its web link, with their social media contacts and friends.
PPC – Pay per click: –
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.
Leadtech digital media strategy for election campaign. We are using unique strategy in digital media campaign. Political Marketing strategies have been experimented and are expanding over time. The world is rapidly moving towards a digital and technological social media marketing, search engine optimization (SEO), political blogs, Candidate awareness, PPC and other forms of digital media campaigns are on the rise.
Text and Political Email: –
Text and political email marketing is one of the traditional types of digital media and even for political campaigning; email and text message services help to reach the targeted voting segment. It is possible to connect with non-traditional and younger voters with these kinds of services. The goals that can achieve are to reach broader audiences, keep voters updated on several political campaigning events, etc.
Political Internet Marketing Website: –
Political internet marketing website for any party or an individual running for office, a user-friendly website is necessary to make the digital media effectiveness. People must come to know more about the candidate to decide to vote, and a site is a better way to reach more and more people. A website for a political campaign is useful for politicians as people can read the biography and other valuable information that can convince them to vote in favour.
Targeted areas voter lists is very effective specially to serve display banner ads that are relevant to websites that the targets visit. IP matches the addresses, mobile phones, and the emails by the political campaigning tools to offer highest quality ad placement digital media is effective to reach target audience for lowest rates. IP targeting is like connecting personally with the prospects that are most likely to support and convert.
Research on Competition: –
Research on competition is critical in political campaigning. The websites, blogs or YouTube channels of the competitors looked at, and also the presence of them on the web are analysed. The researcher tries to find the techniques they are using and the actions they are taking.
Planning of Digital Campaign: –
As we know planning for any work is much required.
If we don’t have plans, we are nothing.
Walking through plans are the best criteria for any field.
So, here in digital campaign, every political campaign need to have a digital presence these days.
Five things we should think about digital campaign are as follows: –
Websites: –
Every political party should have their own website.
They write the content about their party. Political party should make sure that their online content is mobile friendly, so many people are spending their time online using their mobile devices and if your content isn’t readable on mobile, people will just move on.
The important links should be present in their websites: DONATION PAGES, SIGN UP FORMS AND MORE.
Social Media: –
As we know, social media are the backbone of the digital campaign like: Facebook, Instagram, Twitter, Snapchat maybe even tiktok.
All of these are free for anyone to use, these platforms are the main interactive way to communicate with your supporter’s base.
People love to promote the candidate, whom they find loyal and interesting.
If any political campaign is putting out any video content, then make sure that it can be easily viewed in any platform and also make sure that it is mobile friendly.
Digital fundraising: –
Political party should take care about funds because funding helps to increase the more followers.
It should be mobile friendly as well.
Party should take care about the link is visible, can easily accessible to the people.
All the links of donation should be visible.
Donors these days are savvy, so make sure your donation pages are easy to manage.
A successful political campaign needs supporters, so basically building campaign supporters is the key to be a successful for campaign.
So for increasing the supporters party should work for it digitally.
Take help of any social media and try to gain more and more followers.
Use online petition tools to promote an issue which is much more important for the citizens. This will help to get supporters, those who are interested in an issues you represent.
Digital advertising: –
Advertisement is the second most important part of any digital campaign.
Digital advertisement is cost – effective and really easy to manage.
From Facebook ads to Google search ads, a party can start out simple and expand to move advanced ads as they grow.
Digital ads helps to bring more supporters. Digital advertising is scalable and flexible and can work for any size political campaign.
Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals.
Using this feature one can promote a party in a sec with a large number of group.
As it is capable of sending a large number of SMS is makes the work of the firms easy in promoting the party.
In Voice Calls: –
The in-voice calls from our domain has a number of benefits like we make sure that there are is proper knowledge of the campaign being delivered and also that the voters are engaged and connected to the campaigning.
Reduction in cost: –
Reduction in cost is a technique in which companies reduce their cost and increase their profits. Digital campaign generates a lower cost-per-acquisition than offline advertising. Measuring the ROI from your campaigns helps you to re-work strategies and put the resources toward the right projects.
Feedback management: –
Communication circle is not complete without feedback. The strongest feedback cycle just not connect customers, the front line and a few decision makers in the company but also keep the voters point in front of the management.
Digital Media’s ability to break the news in real- time has changed the campaign strategies. Through digital media companies are able to keep their voters update with the latest news and thus we make sure that our firm keep the voters informed with the on-goings.
Difference between digital media and social media: –
Social media is a means that represents applications and technologies use to maintain their social media networking sites. For eg: – Facebook, Instagram Twitter, etc.
Social media is a just one component of digital media.
The reach of social media is limited it cannot be target the wider scope of audiences.
It has only social media channels for promotion of a brand not offline channels are there.
The election campaign is a way by which political parties prepare for the election and a way to attract voters. An Election Campaign Management Company includes a number of things such as your end goal, campaign budget, target audience, message to convey, channel to communicate, and monitoring and analyzing of the end result. It influences society and presents the party in a presentable way.
Why you should trust LEADTECH campaign strategies?
Why you should trust LEADTECH campaign strategies because our LEADTECH use information and communication as strategically and effectively as possible to reach the targeted objective that has been set. Our company understands the challenges of reaching and communicating with different voter groups have increased simultaneously with a greater need to reach out to and communicate with different voter groups. We provide greater expertise in political campaigning and campaign communication. We focus in the marketing of ideas and attitudes and concern about public issues, including political concepts and candidates.
Campaigns realize mainly on communicating the message and thus we have professionals involved in the campaign who not only communicate effectively and persuasively but also make strategies on how to connect to different parts of society. We have a trained team in communication and presentation skills. We evaluate effectiveness of marketing and make adjustments. At the same time also tries to provide a consistent message in multiple types of campaigns.
Before campaigning we do an opponent analysis to know about its strengths and weakness. We develop our strategies by undermining what the voters are thinking to create a better base.
As LEADTECH we also focus on personal branding of the candidate because it is who the voters will be voting for. We consult them on how to be presentable across social media, public appearances etc.
Field campaign: –
Field campaign is an organized effort which influence the citizen and their mind set up for making a decision.
In political field, it is focused on general elections and candidates for head of state, all head of government, often a President, The Prime Minister.
In field campaign there are many things which we have to focus: –
Firstly, we have to select the areas of section in our society: –
Campaign for upper class: –
Upper class when political parties choose their areas of a political field campaign they signify the basic things and also think from the side of upper class mentality.
What they are in need of?
What they really want from the political party?
The basic thing party focus to convince the upper classes are:
Social, Physical and Economic infrastructure of a society.
Infrastructure can be defined as long term physical assets that operate in markets with high barriers to entry.
Social infrastructure is set of infrastructure sector and typically includes assets that accommodates social services.
Economic structure is the combination of basic facilities.
Campaign for middle class: –
Now for the middle-class sections the areas are selected and political party go through the the mindset of middle-class perspectives which includes like:
Reduce unemployment.
Give the opportunity of work to the people.
Reduce the goods price.
Work on a public sectors of a society.
Money for starting business.
So, if a party plans field campaign for a middle class section then they should focus on these things Much so that middle class citizen gat convinced and vote them.
Campaign for lower class: –
Now comes lower-class family which are also known as BPL (below poverty line) people.
They are the neediest people, they don’t have the capacity to think much, the just go with the flow and wherever they will find their benefit they will work for them.
So a Party in a field campaign should think about them and talk as per their necessity like:
Free LPG
Free education
Free grains / beverages
Give jobs to unemployed workers
Reserve Kota
Abhiyans for farmers
Many more
In a field campaign, there are so many things a political party should go through to convince the all the sections of the society.
Door to Door campaign:-
Door to Door campaign in this people having a face to face personal conversation are more likely to find common ground.
A political field campaign is a strategy and perhaps the background of a political strategy.
A proper strategy will let candidate adjust campaign goals and funds to match our progress.
Create a relatable message: –
Create a relatable message of your campaign should be all about letting voters find the common ground between you and them, to get their support.
An ideal field campaign should address current problem of the local citizens.
Just try to make everything simple and clear for everyone.
We should work on everything like locality, public mind set and the method of voter communication used.
In field Campaign a candidate should participate in the community, host community events, get introduced in private circles, meet with community influencers.
Online campaigns: –
Online campaign means the use of computers, digital platforms such as facebook, emails, google, linkedin, youtube, SMS, WhatsApp, to communicate for sales and marketing, business development, brand development.
There are many social platforms which help in all type of campaigning, may it be political or business campaigning, you have to equally scale online campaigning cum online reputation management.
Online reputation management for campaigns: –
Online reputation management plays a very vital role in political campaigning. Nowadays people get more influenced by what they see online. With trends changing from newspaper to mobile phones, you should be aware of your online reputation. Voters will try and do educate themselves about the candidates.
Most are seen using search engines to conduct this research and make an opinion on the candidates based on the results. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. Sometimes they create the mind set as when we search frequently about some political party the updates about that political party comes on our mobile phones.
Overall, politicians of all parties across the globe now understand the value of social media in speaking directly to voters and heavily impacting the results of their campaigns. Paid social media advertisements provide extensive targeting opportunities with tailored messages for hundreds of different audiences. While doing the political campaign, we should get more followers online and then convert them to follow your political party, this way you can increase your online presence and come in limelight. It plays a vital role for a political candidate and online political campaign management helps to build an online reputation which turns voters into a positive mindset.
LEADTECH campaign message: –
LEADTECH campaign message defines goals and purpose. One needs to have a nerve hitting plan and should be able to communicate that plan. The candidate’s profile framework plays a major role in campaign whether it’s an online campaign or offline campaign. In spite of the integrated technology, people interact in the physical world. There are many ways to promote a political party from mailing brochures to coordinating social media buzz.
LEADTECH campaign solely contains the message the candidates want to share to the voters. It tries to connect the people with same idea and views. Campaign summarize those ideas and view and repeat that frequently to make a lasting effect on the voters.
LEADTECH campaigning team must know how to convey the message, recruitment of the volunteers and money raising. The techniques are generally combined into a format called campaign plan, which takes account of the goals, message, audience and available resources, campaign practices and communication are always dynamic and shaped by the contextual conditions formed by the political system, the media system, laws and regulations, the political culture, and the type of parties and party competition.
LEADTECH Media strategy and Plan for election campaign: –
LEADTECH media strategy and plan for election campaign are as follows: –
Print
Television
Social Media
Media Schedule are as follows: –
Time slot for television advertisement: –
16-30 seconds
Time slot for print advertisement: –
Daily advertising in newspaper and magazines it will come weekly till the end of the election.
Time slot for social media advertisement: –
Daily 4 to 5 posts on Instagram, Facebook and Twitter till the election campaign ends.
Implementation: –
Media design for LEADTECH are as follows: –
Internet: –
Banner advertisement will be placed on various websites of internet during the peak months of Election campaign management to drive traffic LEADTECH .in
Websites are selected on the basis of population interest and traffic generated on it such as Wikipedia, blogspot.com, Facebook, Instagram, Twitter, Gaana aap.
Print: –
In newspaper and magazines, we will promote our Election Campaign Management company because magazines are the ideal way of reaching specific target and they also have a longer readership than other forms of media.
Hoarding: –
Our Election Campaign Management company should be start after 2 weeks but before it hoarding should be pasted in different locations to create awareness about LEADTECH Management Consulting Pvt ltd company and our election campaign.
Outdoor: –
We choose to place our creative creations on metro station, metro trains and buses because large number of male and female daily travels through it.
We place our election campaign advertisement to the exterior of metro trains inside and outside.
For buses outside of the bus the election advertisement should be placed.
Television: –
We will choose animation cartoon advertisement to promote our political parties and as well as election campaign.
Media Schedule: –
For best advertisement promotion media schedule is very important part and it has 3 key aspects: –
Continuity: –
Our banner advertisement should be run on Social media for 2months to promote company LEADTECH Magement Consulting pvt. Ltd (elections campaign) as well as in newspaper daily till the election ends, magazines for 2 months on weekends the advertisement will come and on television also till the end of elections.
Frequency: –
The print advertisement frequency for newspaper daily till the election ends and for magazine 2month election campaign where the political party’s promotion should be done for 2months in magazines. The frequency of social media would be placed in the hand of whoever is doing the marketing for LEADTECH Management company (election campaign). There should be daily 4 to 5 posts put on Facebook and by using Twitter we will twit about the election campaign. The frequency of television for election campaign comes daily on every news channel Aaj Tak, zee news, ndtv , etc By doing all these things people come to know about election campaign as well as our company.
Reach: –
The reach of our election is very high we have tried to reach our target audiences with the help of social media, print media and electronic media.
LEADTECH Evaluation plan: –
LEADTECH Evaluation plan is as follows: –
Pre-testing: –
A print advertisement will take place with the new print advertisement in the form of perceptual meaning studies in which readers will see advertisements in the trimmed exposures.
Physiological testing will also be performed to recognise reactions to the advertisement from viewers.
LEADTECH Management Company takes pride in their strong logos which are designed to promote political parties for the election campaign.
The effect of this is easily measured by performing plyometric testing to indicate the subject’s level of interest and brain pattern analysis to monitor the reaction of the viewer’s brain.
Audience feedback: –
The brand appeals to most of the consumers/clients in the field of politics.
People like our ways of promotion by using different techniques and innovative ways.
Analysis: –
We analyse that youth participant most in the political process and their contribution is indeed much. As we all know India tops the list of the world’s largest youth populations and youth is the strongest pillar of one country. Channelling their energy and creativity would be highly rewarding.
Digital media are any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices. Digital can be defined as any data represented with a series of digits, and Media refers to a method of broadcasting or communicating information together digital media refers to any information that is broadcast to us through a screen. This includes text, audio, video, and graphics that is transmitted over the internet, for viewing on the internet.
Examples of digital Media
Examples of digital media include software, digital images, digital video, video games, web pages and websites, social media, digital data and databases, digital audio such as MP3, electronic documents and electronic books. Digital media often contrasts with print media, such as printed books, newspapers and magazines, and other traditional or analog media, such as photographic film, audio tapes or video tapes.
Digital media has had a significantly broad and complex impact on society and culture
Digital media has had a significantly broad and complex impact on society and culture. Combined with the Internet and personal computing, digital media has caused disruptive innovation in publishing, journalism, public relations, entertainment, education, commerce and politics. Digital media has also posed new challenges to copyright and intellectual property laws, fostering an open content movement in which content creators voluntarily give up some or all of their legal rights to their work. The ubiquity of digital media and its effects on society suggest that we are at the start of a new era in industrial history, called the Information Age, perhaps leading to a paperless society in which all media are produced and consumed on computers. However, challenges to a digital transition remain, including outdated copyright laws, censorship, the digital divide, and the spectre of a digital dark age, in which older media becomes inaccessible to new or upgraded information systems. Digital media has a significant, wide-ranging and complex impact on society and culture.
History of social media
The earliest social media can be traced back to the 1970s, with the likes of CompuServe and Bulletin Board System. Back in the ‘70s and ‘80s, CompuServe presented for the very first time something that the world had never really experienced before – instantaneous communication with friends residing miles away. Admittedly, connectivity was scarce and the technology was limiting, but for the limiting few privy to CompuServe, this was a fascinating experience. Individuals on CompuServe could only send and receive text messages, which were basically emails. Like something that had never happened before, messages could now be received and replied to within minutes, although the speed of data transmission back then was incredibly slow.
Journalism originated as the reportage of current events, specifically in printed form, i.e. newspapers. However, propelled by the massive growth in technology and electronic communication over the past decade, its scope has expanded and its definition has evolved into an all-encompassing domain of information. The current stage on that evolutionary ladder — following print, radio, and television — is digital journalism, the most widely used and popular driver of news consumption in today’s world.
As of now, as many as 80% of Indians consume news on the Internet, primarily through the social media and instant-messaging services. The large-scale use of services like Facebook, Twitter, Instagram, LinkedIn, and YouTube has allowed news organisations to offer regular updates to consumers on current events, bypassing barriers of time and accessibility. In fact, advancements made in chat-bots have also made it possible to deliver curated news, stock market updates, and other relevant information, tailored specifically for the individual consumer, on WhatsApp and Messenger.
Artificial Intelligence (AI) has played a key role in highlighting the emerging potential of technology in automating news delivery on digital mediums. In evidence to this, Xinhua, the
state news agency of China, recently unveiled a virtual news anchor running on AI, which is able to deliver news 24 hours a day on its website and social media platforms. Equipped to learn from live broadcasting videos, the AI anchor can simulate human voice, facial expressions, and gestures, and reads texts as naturally as a professional news anchor.
Indian Government promotes Digital India
From 69 million online shoppers in 2016 and more than 100 million in 2017, India has seen a stark rise in the internet population. Ever since the launch of Digital India in 2015 as an initiative to improve online infrastructure and digital empowerment, there has been mushrooming of a complete market of start-ups, services and more than connect people globally! It has resulted in a rise of active internet users, mobile connections, social media traffic and more.
A survey conducted by a digital marketing company has claimed that nearly one-third of first-time voters were influenced by political messages on social media platforms in the ongoing general elections.
The use of the Internet and social media has shot up in India. CSDS data shows that nearly four times more people use Facebook today than they did in the previous general election.
Growths
It focuses on two key areas. First, the new campaign strategies used in 2019, such as different types of political rhetoric, the use of vernacular language mediums and the seamless transition between the online and offline space. Second, the imperatives of regulation and how they relate to artificial intelligence, ethics and state institutions.
social media played a vital role in spreading awareness about proposed schemes such as the Congress party’s Nyuntam Aay Yojana (NYAY) and the Indian government’s actions such as
the February 2019 airstrike on a terrorist camp in Balakot in Pakistan. Those who were active on social media had more awareness about these than non-users.
Everyone is a journalist on social media
It enables every person to be a reporter-journalist and educationalist on
Facebook, Twitter, Quora etc. and share information /news of national interest.
Digital marketing data providers such as Precision Match help political parties in targeting the right audience.
New and existing voters go online to seek information, address queries and, most importantly, to form opinions.
The same is widely influenced by the social media chatter, information provided by political parties, the ability to participate in a dialogue with the voters, and the overall sentiment prevalent around the leaders up for voting.
Social media uses and benefits in elections
Digital media is changing the way political parties interact with voters bridging the gap like never before. Given today’s era of increasing social media usage, and growing internet penetration due to increased usage of smartphones on the one hand and saturation of traditional mediums on the other, digital media offers the perfect platform for political parties to reach audiences worldwide. The use of digital and social media increases the reach of communication efforts and allows targeting the advocacy and tailoring it as per the audience’s marketers/campaigners are trying to reach.
About the Indian election
About 900 million elector cast their vote over a month and a half to elect 543 members for the lok sabha. Therefore, the need to address a large number of voters across spatial and social divides in the first past the post system necessities the deployment of new communication technology for a more officious political campaign. This platform enables any individual to reach vast audience.
When candidate share their messages supported with photographs and videos on Digital media it makes them memorable to the audience, because the goal is to influence the voters and also to get their friends to vote.
Moreover, the visuals on Digital media help the people make judgement about the person. Yes, it is double edged sword because any wrong or misleading post will backfire right to the candidate. But if used correctly, it could be a game changer for the election.
Digital campaigns compared to billboards or even print ads not only have the power to reach wider audiences but also reduce the campaign costs. The focus on social media, therefore, is hardly misplaced.
Positive impacts of Campaigning through social media
In a survey, which was conducted by a digital marketing company has claimed that nearly one-third of first time voters were influenced by political messages on social media platforms in the general election.
Around 15 crores first time voters received political messages through various social media platforms, based on an online survey of around 25 lakhs participants.
As we know everything now days being digitally because everyone having the mobile phones along with them everywhere, so they are totally attached to it, so whenever they get free time they start watching digitally.
We also know that maximum people of India are on WhatsApp, Facebook, Twitter, Instagram and many other platforms, where they spend their most of the time, specially our young generation.
As we know YOUTHS are the future of our country and as per the survey report around 40% youths (18-24 yrs) kept themselves updated about the political development through at least on social media.
The nature of social media helped in amplifying engagement through comments, trolls, posts, pictures, showing support n all.
ANUJ SAYAL, GROUP CHAIRMAN, ADG ONLINE, SAID: political parties have used big data analytics techniques for increase in mass outreach and conveying their key messages for the general elections.
But as it cuts both ways here are some Negative aspects of social media Campaigning during elections
There are lots of regulatory gaps, and social media platforms and data brokers have much to answer for. However, the customers buying the misleading ads and launching problematic campaigns are usually political parties and campaign managers.
Digital political advertising differs from traditional campaigns in print or broadcasting. The advertising that is shown on mobile phones and laptops is called up by data based on individual behaviour, targeted at small groups within the population. We can’t be confident that our neighbours are getting the same content as us, and we already know these techniques are used to discriminate or send conflicting messages to different audiences.
Security and Privacy Policy Issues
One of the biggest negatives of social media marketing is the security and privacy-related issues.
When you’re using social media platforms for advertising, you basically need to surrender your information, both public and personal, in order to get the most out of your marketing effort.
Another main negative of social media for business. ROI from social media marketing is probably one of the lowest in online marketing strategies. You have to put both time, effort and money to really make things work.
If you are a social media geek, you should know this very well. If you do not post or engage with your fans or people on a regular basis, what you notice is your followers will start decreasing.
Some politicians do not use digital media fearing their constituents can give them harsh feedbacks on a public platform. At times politicians get terribly abused and trolled which is initially very disappointing.
Social media ‘ The ultimate equaliser’
Social media is indispensable. It is two-way communication street and unlike print advertisements for instance, it allows the users to talk back and gives voice and platform for anyone willing to engage. It makes the leaders transparent and empowers the citizens to ask questions and demand answers. It is live, vibrant and it is cheaper too.
Digital media played as a game- changer in 2014s election. Digital or social media, and the usage of mobile phones for such communications played a big role in the victory of BJP in 2014.Our very own prime minister MR. Narendra Modi says MPs should be more active in social media as it is the new communication system with the people.
India not being the only country where political parties are using social media for campaigning
US former President Obama was the first to enter social media for his campaigns. His ‘Ask Me Anything’ (AMA) campaign on Reddit was one of the most threads of all times, which strategized to reach minority groups and young voters. It was highly successful and effective in the 2008 and 2012 elections. Indian politicians are now catching up. Shashi Tharoor is one the earliest users of twitter amongst the Indian politicians and now has almost 7 million followers. Milind Deora is another prolific tweeter. Prime minister Narendra Modi has the 3rd highest number of followers of any politicians in Twitter. Not to mention he is known as the most tech-savvy leaders.
Social media gives the citizens more information about the candidates, therefore helping them choose wisely and the opportunity for everyone to participate, interact in the social media election campaigns and also become political activists.
Politician use social media as a platform to reach wide audience at the same time and it allows them to convey their message clearly. Modi’s page ‘I support Narendra Modi’ and a WhatsApp number was launched to boost the campaign. Through Social media, he made the citizens if India aware of their voting rights as he understood the importance of youth for elections. Therefore, tried to connect and engage the larh population of youth through social media. India’s 2014 election is being called a #Twitter Election because it is the largest democratic election in the world to date and so much of it took place online.
Rather than using mainstream media, Modi announced his win via Twitter @narendramodi to his 4.27 million fans and encouraged voters to tweet their ‘Fingies ‘ or ‘ungli’ in Hindi with the hashtag #selfiewithmodi. Selfies came in mostly from the younger crowds but was certainly not limited by age.
So, Is digital media a game-changer in election Campaigns?
All the leaders out their waiting to be or is politician start being more digitally active. Social media is a natural progression for a democracy such as India. Having seen the success and impact of social media on campaigning and even beyond that in matters of governance, it is important to realize its shortcomings.
A leader without strategies is a leader without political future
So to tackle this problem our firm is here to consult our political leaders in a best way so he/she may not miss chance to make a political future.
As lockdown continues in our country we have to make strategies according to the situation.
But before planning and making artifices for west Bengal leaders, we will quickly go through the history of West-Bengal political scenario:
The assembly was established in 1862 for Bengal presidency and the presidency became the state of west Bengal in republic of India in 1950.
But on the eve of independence in 1947 Bengal province was partitioned into west Bengal and east Bengal.
The west Bengal legislative assembly was constituted with 90 members representing the constituencies that fell under west Bengal and 2 nominated from Anglo Indian community.
The constitution of India again provided the bicameral legislature for west Bengal.
On 21 march 1969, a resolution was passed by the West-Bengal legislature assembly for the abolition of legislative council.
Subsequently Indian parliament passed the west Bengal legislative council Act 1969 abolishing the legislative council with effect from 1 august 1969.
What is the brief history of West Bengal politics in last few decades?
In West Bengal one of the states in India where strong arm tactics are used till date by political parties for winning elections in several constituencies.
Bidhan Chandra Roy (1948-1962) (INC)
He was a member of the Indian National Congress. During his tenure very few industries were set up. As massive food crisis took place and there was near-famine condition in West Bengal.
Prafulla Chandra Sen (1962-1967) (INC)
He was the first to introduce food-grain rationing in West Bengal. He imposed a heavy levy on rice mills in order to build a food stock. However, in this process, he Make money by sharing your DIY expertise online with Kajabi!
West Bengal since independence till 1967
West Bengal since independence till 1967 was governed by congress party. In between this span it was led by Dr. B.C. Roy, a visionary and pioneer leader who took correct steps to modernise the economy. But food crisis was a feature of that time as was refugees coming from the then East Pakistan in the wake of partition. Overall till then Bengal was one of the leading states of India.
Then came the rising of Marxist parties on the issue of food crisis and refugee issue. After election of 1967, a coalition government was formed with Bangla congress, a breakawayfaction of Congress and Marxist block. It started land reform I.e. setting ceilings on land holding and distributing ceiling above land to landless labours. This was also start of naxalmovement which became violent and made its effect on economy.
On the industry front, unchecked trade unionism also raised it heads creating a sense of turmoil everywhere. Then in 1972, congress came back on the back of widespread rigged election
causing much anger among general people. The govt led by Siddhartha sankar Roy was pro development but lacked people’s confidence. It also crushed naxal movement brutally through state machinery causing many bright youngsters lose their lives.
In 1977, congress was routedto pave way for left front govt led by jyoti basu.
They carried on land reforms vigorously gaining strong rural base to cement their hold on power for 34 years continuously.
But they failed to check trade unionism causing flight of capital. Also they lacked on other reforms like creating infrastructure, rural roads to take advantage of increased agricultural production resulting from land reforms.
They also decimated every public institution by nominating or imposing their favourite persons through one sided elections or other methods, as its head or governing body. Thus came the fall from grace of Bengal education and health institutions. Buddha Bhattacharya becameCM of Bengal in 2001 after Basu retired. He tried to reign in unchecked trade unionism but failed to do so. He had some success in courting industries but the controversysurrounding taking fertile farm land for industry caused erosion in rural support base.
This gave the launching pad for Mamata Banerjee to wrest power in 2011 election. She iscurrently the CM. Right now left front is in disarray after election debacle and failed to consolidate as evident from recent polls. BJP is gathering strength in pockets and mayemerge as main opponent to TMC led by Ms. Banerjee.
Why west Bengal is different from rest of the India in all ways: –
As we know firstly there was a communist government which ruled West Bengal for the 40 years and in 2011 TMC government won the election and new government formed of Mamta Banerjee.
Mamta Banerjee (the left of the leftist) , there is it totally state ruling in TMC government , also in lockdown there is no rule followed by the west Bengal government and because of this , Bihar , Jharkhand , Odisha sealed their borders with West Bengal.
Bengal has 42 Lok Sabha constituencies the third highest in India after U.P and Maharashtra.
There is also a great movement called Bargah moment at the time of communist party.
So, this was the history of West Bengal politics and learning from the mistakes of the prior leaders, we decide not to repeat the history again and come up with better strategies and plans for the upcoming leaders.
Present Political scenario of West Bengal
At this hard times of the state, people are facing a lot due to coronavirus pandemic and amphan cyclone, leaders should help the homeless and those who suffered the most.
They should come up with ways to bring the labourers and migrants back to Bengal and and also to plan that how they will generate employment in the state so that people don’t have to migrate to another state for earning.
In a state like west Bengal, we have to focus more on small and local campaign because here most of the people are engaged into agriculture and belongs to rural background.
For urban voters, online campaigning and advertising can be the way of reaching voters and therefore is appealing to low budget local campaign in abstract because using the internet is a cheap way to interact with voters.
Firms can also give their funds to the government so that in rural areas of Bengal those who can’t afford mask and sanitization can get without harming, they can vote safely.
There should be awareness in political booth so the firm can use their manpower for volunteering, because covid-19 has caused many deaths to our country and we can’t become responsible for another one due to their political campaign, so we have to be more focused on proper personal distancing by volunteering people.
Every year election is different but this year election is more likely a test for the politicians of west Bengal.
Amphan ‘The super cyclone’ creating havoc in West Bengal
West Bengal will now face a double challenge, the storm comes when west Bengal is struggling to bring Coronavirus pandemic under control. West Bengal passed more than 3000 confirmed infections with 142 fresh case on Wednesday. Now the emergency workers will have to carry out difficult work with masks, gloves and visors to evacuate people who may already be infected with the virus.
Social distancing though a very good concept may be impossible to enforce in the disaster situation as such. Emergency services is trying to balance between saving lives from the cyclone with saving lives from the Coronavirus. Looming monsoon and flooding season is sure to thrive the virus and even a single outbreak of novel corona virus in the refugee camps is the worst nightmare.
Objectives of Election campaign as leadtech magement consulting Pvt. Ltd
To make a good image of political parties. Brand promotion of our company.
The goal of this election campaign is to make leadtech magement consulting pvt. Ltd more approachable as a brand.
We want our consumers or clients to believe that our company provides best servicesin the field of political consultants.
The campaign will also aim to increase sales of the company as to compared to the other brands in political consultants.
For getting our messages out we have to focus more on print, television and digital advertising.
Print– Magazines are the ideal way of reaching the specific target and they also have a longer readership than other forms of print media. The goal of the magazine advertisement is to directly promote leadtech political campaign (West Bengal elections)
Hoardings– Our campaign of West Bengal elections should be start after 2 weeks but before it hoarding should be pasted in different different locations to create awareness about the elections
Banner – Advertisement will be placed on various websites of internet during the peak months of West Bengal election drive traffic to our website 103.163.58.156:4216/leadtech/
Websites– Could be selected for promotion on the basis of population interest and traffic generated on it such as gaana app, Wikipedia, blogspot.com, WordPress, Facebook, Instagram, Twitter.
Television – For this the amination advertisement take place such as 2D and 3D
Media schedule
After making the strategies and plans for the election, we need to give focus on the media schedule as well with key aspects of:
Continuity
Frequency
Reach
Continuity: –
Our banner advertisement should be run on Social media for 2 months to promote company Leadtech Magement Consulting pvt. Ltd (elections campaign) as well as in magazines for 2 months on weekends the advertisement will come and on television also till the end of elections.
Frequency: –
The print advertisement frequency is 2month election campaign where the political party’s promotion should be done 2months in magazines. The frequency of social media would be placed in the hand of whoever is doing the marketing for Leadtech Magement company (election campaign). There should be daily 3posts put on Facebook and by using Twitter we will twits about the election campaign. The frequency of television for election campaign comes daily on every news channel aaj taak zee news, ndtv, etc by doing all these things people come to know about West Bengal elections as well as our company
Reach: –
The reach of our election very high we should try to reach our target audiences with the help of social media, print media and electronics media.
