Tag: constituency management

Constituency Management System

Post author By Lead Tech
Post date February 22, 2021

Today we are living in the era of ICT (information, communication and technology) where people are well connected to each other through multiple platforms most predominantly on social media. If any incident happens in one part of the state, it would have deep-rooted consequences in other parts of the state too. Since politics is never static rather a dynamic state of affairs and political changes happen every day. And these changes have direct or indirect implications on various stakeholders’ i.e. political parties, civil society organizations, political consultancies, media organizations and of course people at large of that particular constituency. In politics, winnability does a matter and in order to win the election, political parties should have all means of communication to control or influence the minds of voters/electors, their actions, taste and try to provide alternatives to the existing system. Therefore the role of Constituency Management (CM) becomes very crucial in electoral politics.

Constituency

A constituency is a political unit also called an electoral unit in our political system. It consists of all eligible voters/electors registered with the local administration who elect their representatives to a legislative or other public body.

Management

From the electoral point of view, the term management stands for managing risks, and optimal use of resources to meet the specific objectives and policies of the organization.

Constituency Management (CM)

Management of constituency is an organized activity which requires a dedicated team of young professionals who help a candidate manage or control his/her constituency more pragmatically.

Constituency Management (CM) deploys various strategies like maintaining the database of all eligible voters and segregating on the basis of caste, class, male and female, literacy and so on.

CM keeps updating a candidate about the political developments in the constituency and their possible implications in election politics. Ultimately makes his/her presence more visible in a constituency.

Keep updating party workers at the grass-root level via using various social media platforms and taking their feedback. For instance, targeting selected voters organizations, i.e., farmers organizations, Asha workers, Mahila Morcha, Student’s organizations, traders organizations including small traders, retired teachers associations, ex-army officers associations, targeting selected voters by organising social camps or fairs or other social gatherings while taking into consideration of local media. Based on ground realities and the candidate’s strengths and weaknesses, CM would suggest various strategies to win election.

Maintaining good relations with all influential people of the areas, colonies, wards, villages, etc.

Special focus will be given to voter lists, keep updating them, and periodically checking it very thoroughly while making goodwill with the concerned officers of the Tehsil at the district level.

What kind of role LEADTECH Political Consultancy can play?

LEADTECH Political consultancy is a professional organization led by young minds of different disciplines. It has a large presence, gained popularity and recognition in the political arena and worked with various political parties at all levels and helps them to win in their electoral politics.

It has become a leading company which mainly uses technology-driven solutions to electoral politics. Owing to the rapid changes in politics, LEADTECH has been keeping innovating, evolving new strategies and providing IT (Information Technology) based solutions to manage the politician and election works.

Recently, LEADTECH has developed three software regarding Constituency Management (CM) as if

GOTV Cum Voter Search Software
Using this technology one can update the voter’s details listed on the electoral roll. Booth in charge can update the present situation on Election Day. Accordingly, party workers can be asked to take convenient action in “Get out the Voter” for voting.

Constituency Management Software
All the details of the voters, developmental work, Jan Sampark, Household Info, Mobile numbers of the voters, caste demographics and voting trends can be managed effectively with our Constituency Management Software.
Promotional Mobile Application
Now, LEADTECH is developing a promotional app to communicate with voters effectively. Using this app, people can download the leader’s app to express their concerns, inform regarding developmental issues, the invitation can be sent quickly, and finally can help in making more party workers and volunteers.

Tags constituency management, constituency management system, leadtech

Assembly Election Election News

BJP in Southern India

Post author By Lead Tech
Post date January 27, 2021

The 2008 Karnataka Legislative Assembly Election served as Bhartiya Janata Party’s gateway to southern India where, for the first time, the party formed government despite not winning a clear majority. Since then, the party has effectively consolidated a dedicated voter base in most of the adjoining states with the exception of Kerala where the Left Democratic Front and the Congress party have managed retained power.

One of the prime reasons behind the saffron surge down south is the dwindling hold of regional parties over traditionally held constituencies. Parties like AIADMK, Telangana Rashtra Samithi, Telugu Desam Party, Yuvajana Sramika Rythu Congress Party, and Janata Dal (Secular), which have long enjoyed cultural support in certain states owing to family fiefdoms, have been unable to sustain themselves over the years. This coupled with a unified awakening of Hindu consciousness in the southern region has sidelined party dynasties that have ruled Karnataka, Kerala, Tamil Nadu, and Andhra Pradesh for decades. Additionally, with a politically disintegrating Congress party, voters now look over to the BJP for economic growth and stability. The Bhartiya Janata Party has also, through the course of several election cycles, formed strategic alliances to come to power. An example of the same being the JDS-BJP alliance in the state of Karnataka.

Tracing the BJP’s trajectory in Kerala, the party has managed to establish a presence over the years. The Bhartiya Janata Party has substantially increased its vote share from 6.03% in the 2011 Legislative Assembly to 14.96% in the 2016 State Election. Keeping in line with its progress, the party won 15% of the votes in Kerala’s 2020 Civic Body Election. While it has not been able to form government in Kerala so far, the BJP is projected to win a substantial vote share in the upcoming election. Similarly, the party has been unable to win a single seat in the Union Territory of Puducherry, since its vote share has only gone up to 2.4%. The nominations of three MLAs from the Bhartiya Janata Party by the Centre in 2018 to the assembly sparked controversy which was quickly dispersed by the Madras High Court by upholding the Centre’s action. The party is expected to form a coalition with AIADMK in the upcoming election.

With the exception of Kerala and Puducherry, the BJP has practically taken over the southern states, projecting a unified front against politically endorsed regionalism which has served local parties for decades. The party’s stellar performance in the newly formed state of Telangana at the assembly and municipal level is a testament to their growing influence in South. Although the BJP’s seat share in Andhra Pradesh has dropped from 4 to none, the party has been able to establish a vote bank in the state given their strategic alliances with the existing regional parties. Similarly, in Tamil Nadu, the party has been observing a steady rise in popularity given their promises of fast paced economic development. While the Bhartiya Janata Party has not been able to solidify power in the southern states, it is in the process of doing so as a part of its expansionist agenda. The party attempts to unite a fragmented South under the banner of Hinduism and economic development.

Tags Assembly Elections, best political Consulting company, BJP, constituency management, Digital Campaign, Door to Door Campaign, Door to door survey, Election campaign company, Election survey campaign, Kerala, political advertising, political campaign firms, political survey agency, Pudducherry, South India, Tamilnadu

Assembly Election Political research

Battle of West Bengal

Post author By Lead Tech
Post date January 23, 2021

In an attempt to stir the political conscience of West Bengal, the All-India Trinamool Congress used the anti-industrial sentiments of the population as a campaigning tool in 2011. A decade later, the party’s aversion to fast-paced industrialization has landed it in murky waters. With the advent of formidable opposition, the 2021 West Bengal Legislative Assembly Election has proven to be diverse in terms of participation and campaigning issues, ahead of polling.

The major parties contesting election in 2021 include the All-India Trinamool Congress (Federal Front), the Indian National Congress along with Communist Party of India – Marxist (Mahajot) and the Bharatiya Janata Party. The Trinamool Congress has retained its approach of rolling out mass distributive and other policies right before election season. With policies like Swyastha Sathi, a healthcare initiative, and Duare Sarkarand, the party hopes to retain its voter base. Party leadership has also made use of the ‘othering’ approach to draw distinction between the BJP, a predominantly Hindu party, and homegrown TMC. The party has also sparing used the Citizenship Amendment Act to attack the BJP.

BJP alleges that the Trinamool Congress lacks vision for the state. The party promises more rapid industrialization and economic development in the state if voted to power. Additionally, the Bharatiya Janata Party has also employed use of phrases such as “Ebar Bangla, parle shamla” (Save Bengal this time) hinting at Mamata Banerjee’s strategy of minority appeasement and lack of good economic governance. The opposition, including the INC and CPI (M) along with the BJP have severely criticized Banerjee’s use of political violence to retain voter support.

In 2016 Legislative Assembly Election the primary campaigning issues used by the opposition were the Narada and Saradha scandals, lack of industrialization, and flaming of political violence by TMC. However, the party responded by introducing mass distributive schemes of grains and pulses for the poor and by restoring infrastructure across the state. Millions of minority students were handed out scholarships and the Muslim community was registered under the OBC category.

While political strategies change with every election cycle, their nature remains stagnant. Parties pick on each other’s shortcomings to secure their own vote bank. However, instances of violence close to elections have become more predominant in West Bengal with no solution in sight.

Tags best political Consulting company, constituency management, Digital Campaign Attachments area, Door to Door Campaign, Door to door survey, Election campaign company, Election survey campaign, elections, elections2021, mamata banerjee, narendra modi, political advertising, political campaign firms, political survey agency, west bengal

Assembly Election Election Political research Social Media Management

Digital Media Strategies in Political Campaign

Post author By Lead Tech
Post date January 22, 2021

Digital Media Strategies in Political Campaign

With the advent of digital media, the nature of political campaigning has changed over the years. Digital campaigning, at a national level, was first introduced by the Bharatiya Janata Party in the 2009 Lok Sabha Election. The 2014 Lok Sabha Election was a testament to the same where the BJP, with its dedicated social media campaigning, took the country by storm. Since then parties across the country have been drifting away from more traditional structures of reaching out to their audience and have started embracing digital campaigning.

Interactive Voice Response (IVR) has emerged as an effective tool to gather public opinion towards candidates. IVRs engage with voters through automated outbound calls and voters register their opinions by merely pressing a button on their phone. Additionally, bulk messages or blast messages also help candidates reach out to a wide audience and keep in touch with them. It is a one-way communicative channel that makes one-to-one communication easier. Furthermore, with a huge chunk of the population making use of WhatsApp, it also has come up as a platform for engagement by candidates through forwarded messages.

The most crucial element to digital campaigning is collating a specialized media team. The team creates content and engages with people for the candidate. Fundamentally, social media campaigns, across platforms, should appeal to a wide demographic. However, since most candidates have a target audience based on the nature of their policies, specialized ads for a targeted audience on certain social media platforms should also be a priority. Another important aspect of digital campaigning is personal engagement. This personal engagement, through live videos or tweets, should ideally be of positive nature with personal anecdotes.

It is also important for the campaign team to be consistent with their posting, whether it is on social media or a website made for the campaign. The goal of leaving an impact on people can be achieved by churning more graphic content with images, slogans, party/candidate symbols, colors, etc. in lieu of written content.

Hence, digital campaigning can help candidates reach out to a wider audience if used strategically. It is an attractive campaigning field since a lot of everyday discourse happens on the internet. Candidates can expand their voter base with the help of impactful targeted ad campaigns and change the course of the election.

Tags best political Consulting company, constituency management, Digital Campaign, Door to Door Campaign, Door to door survey, Election campaign company, Election survey campaign, political advertising, political campaign firms, political survey agency